Tuesday, November 03, 2015

Media Release: Mountain Dew U We Glow Fun Run 2015 - Glow As One Nation



Petaling Jaya, 28 October 2015 - In an effort to bring an extraordinary experience to the running community closer together, Lab Anchor have put together a unique night glow run – which is set to be Malaysia’s first 5km UV paint glow run. With collaboration with Mountain Dew Malaysia as the title sponsor for Mountain Dew U We Glow Fun Run 2015.

DATE: 19th December 2015, Saturday
TIME: 7.00pm
VENUE: Stadium Shah Alam

We have the honor presence of Mr Edmund Lee (representative from Mountain Dew), Mr Lim Zi Ying (Regional Manager of Asia Golden Dragon Award), Mr Mohamad Faroul Mustaffa bin Ngadamin (Tourism Selangor) and various representatives from various sponsors attending the press conference.

This press conference was also attended by local celebrities and pageants like Amber Chia (International Super Model & Actress), Crystal Lee (Actress & Singer), Lavence Lim (Miss Malaysia Tourism Queen of the World 2004), Melinda Lee (Miss Malaysia World 2015- 2nd Runner-up), Adelina Chan (Miss Malaysia Eco Tourism 2014), Catherine Cheah (Mrs Chinatown World Ambassador 2015), Brian Lee (Celebrity Social Media & Actor) Amelia Lee (Superkid), Parisz (International Model), Irene Wong (Mrs South East Globe 2012), VJ Steve Woon and VJ Monsterz Lee.



The main objective of this night fun run is to promote a healthy lifestyle among Malaysian of all walks of life. Besides promoting running for a healthier living, part of the ticket sales collection will be donated to charity organization to ease up their daily expenses needs. The CSR campaign will be supported and carried out together with a reputable award association, namely Asia Golden Dragon Award along with their charity team.

"This fun run is in line with Mountain Dew’s positioning as an edgy lifestyle brand which encourages things out of the norm,” said Permanis Sdn Bhd Vice President of Marketing and Business Development Hemalatha Ragavan. “Neon is currently the ‘in thing’ in our society and since we started the momentum and buzz with the launch of our neon Mountain Dew packaging, we aim to be part of any neon or glow activation in the country.”

There will be 4 UV stations along the 5km route where participant will be splashed with UV paints and run through a UV tunnel at each station. Participant gets to enjoy music and most important is to take lots of photos. As safety is the main priority, the UV paints are imported from US and it is non-toxic.

“We are very excited on this glow night run. Glowers (participant) will be colored with UV paints and run through the UV tunnels. Prepare yourself to be splashed along the stations along the route,” said Derek, co-organizer of Mountain Dew U We Glow Fun Run 2015



All the participant gets to run along with local celebrities like Amber Chia (International Super Model & Actress), Crystal Lee (Actress & Singer), Lavence Lim (Miss Malaysia Tourism Queen of the World 2004), Melinda Lee (Miss Malaysia World 2015- 2nd Runner-up), Adelina Chan (Miss Malaysia Eco Tourism 2014), Catherine Cheah (Mrs Chinatown World Ambassador 2015), Angie Tan (Elite Mrs Malaysia Int’l 2013), Brian Lee (Celebrity Social Media & Actor) Amelia Lee (Superkid), Parisz (International Model), Jan Sit (Mrs Asia Noble Queen International 2015), Vinly Yim (Charming Mum 2011), Irene Wong (Mrs South East Globe 2012), VJ Steve Woon, VJ Angie Tai, VJ Angelyn Lee, VJ Monsterz Lee and VJ Vivian Liu on the event night.

“We are glad to get support from the local celebrities for a good cause,” said Brian, official Mountain Dew U We Glow Fun Run 2015 social media partner

Lastly all the participants get to stand a chance to win a lucky draw. There are more than RM10, 000 worth of prizes to be won. Come and register yourself at http://www.themarathonshop.com.my/uwe2015

This run is made possible with the support from our main title sponsor Mountain Dew Malaysia, as well as Selangor Tourism, Asia Golden Dragon Award and our silver sponsor JBL Malaysia. This run is also supported by Like Media, Revive Isotonic Drink, Hershey, Garmin, Perfect Secret, I Am 80’s, Tiger Balm, Enercal Plus, Sunsweet, Sunmaid, Tasen, Skinz Sanctuary, Skin Spa, Asia Success Inc., Global Fortune, Baccarat Malaysia, ONFM, Jaya One, The School by Jaya One and Regus Malaysia.


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