Kuala Lumpur, Malaysia, 10 March, 2016: Casio Malaysia today officially launched the all-new EXILIM EX-FR100 outdoor camera at an exclusive media session. The camera is designed for those who enjoy outdoor pursuits and hands-free photo-taking and video recording and is a follow-up to the highly successful EXILIM EX-FR10, which has found favor with cyclists and consumers who seek a hassle-free travel camera while on-the-go.
The launch event that took place at Pullman Hotel was graced by Mr Takashi Niida from the Global Strategic Marketing Division of Casio Computer Co., Ltd who shared the inspiration and innovation behind the camera’s unique design. Celebrities Juliana Evans and Iedil Putra also shared their personal experiences with guests having captured their personal adventures all with the EX-FR100.
“We were very excited to introduce the EXILIM EX-FR100 to the market as it is a product we believe users will truly enjoy – especially those who have a yearning for adventure. The Casio EXILIM brand continues to challenge boundaries of camera technology to continue bringing fun and innovative products to our consumers, taking into consideration their needs and wants whilst enhancing the overall user experience,” commented Mr Hiroyuki Sezai, Managing Director of Casio Malaysia Sdn Bhd.
Like its predecessor, the new EXILIM EX-FR100 features a rugged design with shock1, water and dust resistance2 and can be easily operated single-handedly. The FR100 retains the detachable design which enables users to attach the camera module to virtually anywhere via an assortment of aftermarket accessories, and use the controller remotely to capture truly unique angles of photography. Equipped with a new 16mm ultra wide-angle lens3, the FR100 is equally adept at taking selfies, large group photos, as well as landscape photography while traveling or during outdoor activities.
Enjoy the moment without missing the shot with the intelligent Interval feature
One of the key highlights of the FR100 is the new Intelligent Interval feature, designed for enhanced hands-free shooting while on-the-go. Incorporating the EXILIM high-speed HS3 engine, sensing technology, and image analysis, Intelligent Interval automatically selects and saves photos taken during high-speed continuous shooting, while leaving those with too much blur and slant for the users to go through at their convenience later. This new feature allows users to keep just the best shots while enjoying the moment as it happens.
Create exciting video montages with the Highlight Movie function
Users can also look forward to sharing their holidays and travel experiences in the form of video montages via the Highlight Movie function. The Highlight Movie function is designed such that users do not require complicated software on their computers to create fun video montages of their activities or their holidays. It enables users to select both photos and videos from a specific day, and create a show-reel that can then be sent via Bluetooth®4 and the EXILIM Auto Transfer5 to the users’ smart device, which can then be uploaded onto social media.
Accessories designed to go wherever you go
Casio has also launched a new accessories designed for the FR100, which customers can purchase based on their usage preferences. The marine case (EAM-5) is waterproof for depths of up to 20-meters, and is even backward compatible with the EXILIM EX-FR10. The antenna cable set (EAM-6) is a specialized underwater viewing device, from which users can view marine life from the surface. An LED ring flash attachment (EAM-7)6 enables users to take images while in low-light conditions. Other accessories include the tripod mount (EAM-1), multi-angle clip (EAM-2) and a multi-angle belt clip (EAM-3).
Availability and prices
Available in yellow, white and black, the new EXILIM EX-FR100 is now available at a recommended selling price of RM 2,149.00. Bundled accessories include a Carabineer Clip Attachment, Tripod Nut, Advance Selfie Stick and Action Camera Adapter.
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