Wednesday, March 02, 2016

Media Release: Puma Ignite Ultimate Launched by Homegrown Sprinting Ace Badrul Hisham



KUALA LUMPUR (23rd February, 2016) — PUMA today introduced upcoming sprinting sensation, Badrul Hisham Abdul Manap, as part of the "Friends of PUMA" family. Badrul was part of the official launch of the IGNITE Ultimate, the latest addition in the IGNITE running shoe family.

At the tender age of 19, Badrul is making waves in the local track & field scene by recently clocking a personal best of 10:29 seconds in the 100m event at the recent ASEAN school games. He is now eyeing to demolish the 17 year official national record held by Watson Nyambek, at the upcoming SUKMA 2016. His dedication and perseverance makes his the perfect embodiment of the Forever Faster spirit that is driving PUMA to become the Fastest Sport Brand in the World.



"Being given the opportunity to associate myself with PUMA is a major thing for me, especially in such a vital stage in my career. For the longest time, PUMA's presence and reputation in track & field speaks for itself, their work with Usain Bolt and other heroes of our sport is inspiring. I'm very happy to be given the opportunity to train in the IGNITE Ultimate, the same shoe that is being used by my idol, Usain Bolt to train for the Olympics" said Badrul Hisham.

Tim Tham, Assistant Manager, Marketing, South East Asia said "Badrul is an extraordinary young man, both in his athletic potential and determination to become the best in his field. His progress has been testament to his hunger for success, this combined with his natural ability and talent leaves no doubt he'll make a huge mark in the world of athletics in the years to come. We're thrilled to have him as part of our PUMA family".



To mark the launch of the IGNITE Ultimate, Badrul was handed over a pair of the newly launched shoe which he will use as he trains for the upcoming SUKMA games. The IGNITE Ultimate is also currently being used by the World’s Fastest Man, Usain Bolt as he trains to retain the gold medal at the upcoming Olympics in Rio.



The IGNITE Ultimate is the brainchild of PUMA’s desire to continuously push for innovation in all its products. With its innovative IGNITE FOAM and unique PU blend, the IGNITE Ultimate offers comfort and energy return with every run.

The PUMA IGNITE Ultimate is available in Men’s and Women’s styles from February 2016. For more information, go to puma.com/running.


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