Monday, April 04, 2016

Media Release: Asics City Relay To Light Up Kuala Lumpur City Streets with First-ever Night Relay Marathon Race



Malaysia, 31 March 2016 - Kuala Lumpur city is set to play host to a unique, first-of-its-kind night relay marathon race—made possible by title sponsor ASICS, the true sport performance brand and event organiser Spectrum Worldwide.

The inaugural ASICS City Relay Kuala Lumpur 2016 will be held on 28 May 2016 after sun-down in the heart of Kuala Lumpur city. To be flagged off at the historical Dataran Merdeka, the thrilling night race will take runners through a scenic 42.195 km route through the city surrounds. Running has increasingly become a lifestyle activity of choice among Malaysians. With the local running calendar heavily packed with events, Malaysian runners are indeed spoilt for choice. However, ASICS City Relay 2016 is set to be the game changer in local races.

Touted as the first-ever night marathon in relay format in Malaysia, the inaugural ASICS City Relay Kuala Lumpur 2016 allows Malaysian from all walks of life to race across some of Kuala Lumpur‘s oldest and iconic landmarks around Dataran Merdeka and experience the nocturnal pulse of the capital. Runners are expected to pass the stately Sultan Abdul Samad Building, marvel at impressive architectural monuments including Parliament House, National Mosque and Islamic Arts Museum; and then through beautiful canopy tree-lined roads past Kuala Lumpur’s Butterfly Sanctuary and Perdana Botanical Gardens enclave.




Open to professionals and amateurs from all-men, all-women to mixed-gender categories, the night race is a community engagement effort by ASICS to promote healthy and active lifestyles. The sporting event aims to foster camaraderie amongst Malaysian runners from diverse backgrounds. The ASICS City Relay Kuala Lumpur 2016 offers a refreshing new concept which requires a team of 4 runners, each to complete one quarter of the race distance before passing the baton to his/her team mate in a relay to complete the full race. The night race offers two categories – full marathon with each team member running 10.5km (4×10.5km) while team members of the half marathon category will run 5.25km (4×5.25km), thus ensuring that the race appeals to serious and social runners alike.

All relay changeovers will take place at Dataran Merdeka, with a specially constructed ―race village‖ zone overlooking the focal point. While their teammates are completing their individual run, participants can prepare or warm down within the designated athlete zone. Participants and spectators will also be entertained by live DJ music and roving performers while keeping track of their team‘s race progress via ―live tracking‖ results on giant LED screens.

"We are proud to bring ASICS City Relay to one of South East Asia‘s most vibrant cities. Kuala Lumpur offers an eclectic contrast of modernity and tradition. We are set for a thrilling night race which is quite different to any other existing event on the local race calendar," said Chris Robb, CEO of Spectrum Worldwide, event owner and organiser for ACR KL 2016.

"This event will also showcase Malaysia as a destination of choice for international sports events and sports tourism."

To ensure the best running experience for all, participant numbers for the inaugural ASICS City Relay will be capped at 625 teams - a total of 2,500 runners. A total of 100 early bird team slots will initially be made available at RM320 for Marathon and RM280 for Half Marathon—on a first come first serve basis; while 490 normal team slots will be available at RM360 (Marathon) and RM320 (Half Marathon).

Online registration for ASICS City Relay Kuala Lumpur 2016 will open at 2pm on 5 April 2016 at cityrelay.com.my. A special discount will be given to a limited number of registrants that collect the promo code at any one of the three ASICS stores - ASICS 1Utama [Lot S302, Level 2], ASICS Sunway Pyramid [Lot F1.51, Level F1] and ASICS Pavilion[Lot 5.01.08, Level 5] from 2 April 2016 whereby each team could save up to RM80 on entry fee.

"We want to engage communities to lead healthier lifestyles and also contribute to the growth of Malaysia's sports tourism industry," said Yogesh Gandhi, Managing Director for ASICS Asia PTE.LTD. "Through the night race, we also hope to push the limits in every runner and nurture their desire to "Want It More". We are truly excited to be working alongside Spectrum Worldwide to deliver such a ground-breaking event in Kuala Lumpur and we look forward to seeing runners come out in full force at Dataran Merdeka come 28 May 2016".

The inaugural ASICS City Relay event took place in Singapore on 1 August 2015. For 2016, ASICS and Spectrum Worldwide are rolling the event regionally with three events to be held in Bangkok, Kuala Lumpur and Singapore.



For updates on event information, please visit:
Website: www.cityrelay.com.my
Facebook: facebook.com/cityrelay
Instagram: @cityrelay


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