Saturday, April 23, 2016

Media Release: Join Rexona, Scha Alyahya and SonaOne to Move for a Cause at The Electric Run



Kuala Lumpur, 22 April 2016 – Malaysians can do their part to raise RM100,000 for children with mobility disabilities by moving for a cause during the upcoming Electric Run on 7 May 2016, where Rexona is the Official Fresh Moves Partner.

The world’s leading deodorant, Rexona wants Malaysians to join newly appointed brand ambassador- SonaOne and returning brand ambassador, Scha Alyahya to move, stay fresh and at the same time change the lives of children who are in need of prostheses, crutches, wheelchairs and walking frames. Rexona wants to encourage Malaysians to join the Electric Run marathon and move to raise RM 100,000 on 7 May 2016.

Guan Lee, Head of Skincare and Deodorant Categories, Unilever (M) Holdings Sdn Bhd said: “Our mission is to encourage Malaysians to move and stay fresh during this exciting 5KM Electric Run. In conjunction with our mission to get people to move for a cause, Rexona will be placing ambient sensors at the concert area which will detect every movement made by participants. We hope to raise up to RM 100,000 with the accumulated movements. So, we urge Malaysians, especially the youngsters to join us and move for a cause. The more you move, the more funds we can raise. Rexona will ensure that participants will stay fresh while they move for a good cause.”

“We are also thrilled to announce that Scha Alyahya will be continuing her role as our Brand Ambassador. Joining the Rexona family is Malaysia’s very own hip-hop artist- SonaOne. Scha and SonaOne will be at the Electric Run on 7 May to encourage participants to move more and bring excitement during the event.”

“The only way to move and still stay fresh is to use Rexona. Besides moving towards your personal goals, join us at the run so that we can all move together to help raise funds for those in need,” shared Scha.

“I am fortunate to stand alongside Rexona and invite all Malaysians to move for a cause. It’s always a good idea to move and now you can move and make a difference,” said SonaOne.

Malaysians can win the tickets to Electric Run by joining the Rexona promotion exclusively with Watsons from 5 April to 25 April 2016. There are 200 Electric Run tickets worth RM 96.28 each to be won. For more information, please visit www.RexonaFreshmoveselectricrunmy.ulmcontest.com

Apart from Electric Run initiative in the Rexona Fresh Moves Campaign, Rexona would like to inspire youngsters to move more and not be afraid of sweat and body odour. Malaysians are also urged to participate in the Rexona Freshmoves Digital Campaign by uploading their recorded 15 sec video bomb on Instagram and hashtag #RexonaFreshmoves .A total RM 60,000 cash will be given away and contest runs until 8 May.

The Rexona Motionsense technology is activated by movement. It contains microcapsules filled with fragrance that burst with friction, so that with every move, a burst of freshness is released. Rexona Motionsense for Women and Men are now available in roll-on, spray and stick formats. Rexona for Women is available in six variants - Shower Clean, Free Spirit, Passion, Powder Dry, Whitening and Invisible Dry. As for Rexona men’s range, the five variants include Ice Cool, Sport Defence, Adventure, V8 and Invisible Dry. Rexona roll-on is priced at RM7.60 - RM8.35 while spray is priced at RM 13.75 - RM14.85.

For more information, please visit www.facebook.com/RexonaMY


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