Saturday, May 28, 2016

Media Release: Asics City Relay 2016 Conquers the Streets of Kuala Lumpur in a Pulsating Night Marathon Race

Kuala Lumpur, 28 May 2016 –Dataran Merdeka was transformed into an epicenter filled with pulsating energy and exhilaration when 400 teams of enthusiastic marathon runners took part in Malaysia’s inaugural ASICS City Relay Kuala Lumpur 2016. The night marathon race was officially flagged off by Kenji Oh; ASICS ASIA Marketing Director, Jacques Valentin; Manager Sports Marketing ASICS Europe and Chris Robb Chief Executive Officer of Spectrum Worldwide, event owner and organiser of ACR KL 2016.

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It was an awesome sight to see participants in teams of four racing through the streets past some of Kuala Lumpur’s most iconic landmarks including Sultan Abdul Samad Building, Parliament House, National Mosque, Islamic Arts Museum, Kuala Lumpur’s Butterfly Sanctuary and Perdana Botanical Gardens enclave.

The inaugural ACR KL 2016 is the first-of-its-kind night relay marathon race—made possible by title sponsor ASICS, the true sport performance brand and event organiser, Spectrum Worldwide. Open to professionals and amateurs from all-men, all-women to mixed-gender categories, the night race is a community engagement effort by ASICS to promote healthy and active lifestyles. The night race offered two categories – full marathon with each team member running 10.5km (4×10.5km) while team members of the half marathon category ran 5.25km (4×5.25km).

A “race village” was specially constructed for participants to perform their warm-ups while waiting for their teammates to complete their individual run. Live DJ music and colourful street performers added to the electrifying atmosphere of the night race as families, spectators and friends cheered the runners throughout the night, particularly at the relay changeover zones. The race was also broadcasted live on a giant LED screen along with social media messages posted by runners. Live tracking also kept everyone updated on the leading teams and helped runners to get ready to start running to enliven the evening for both runners and spectators.

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“We are extremely thrilled that ASICS City Relay Kuala Lumpur 2016 has received such an overwhelming response from all layers of the community,” said Yogesh Gandhi, Managing Director for ASICS Asia PTE. LTD. “ASICS City Relay brought out the best in every runner regardless of age and ability, culminating in keen competition and warm camaraderie throughout the race. As part of ASICS ‘WANT IT MORE’ global campaign, we want to inspire and encourage all Malaysian athletes to push themselves to the limits to better their own best.”

“We are certainly impressed by the high-level of energy, determination and passion from the runners today. As such, we hope to position our race as one of the most anticipated sporting events in Malaysia,” said Chris Robb, CEO of Spectrum Worldwide, event owner and organiser for ACR KL 2016.

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