Wednesday, May 11, 2016

Media Release: Rexona Partners with Electric Run to Raise Cash Donation of Rm100,000 for 5 Disability Charities

Kuala Lumpur, 10 May 2016 – The world’s leading deodorant, Rexona together with over 15,000 participants of the Electric Run moved for two hours to bring hope to the disabled wishing to regain their mobility. The Rexona Freshmoves campaign which aims to raise RM100,000 for five disability charities in Malaysia was a unique movement initiative that saw participants ‘contribute’ by moving even more during the Electric Run.

Rexona partnered with Electric Run as the Official Freshmoves Partner to ensure that participants stayed fresh while they moved for a good cause. Motion sensors placed at the concert area detected every Freshmoves made by participants where the accumulated movements were converted into cash donation.

During the Electric Run on 7 May at Selangor Turf Club, Rexona’s newly appointed brand ambassador- SonaOne performed and encouraged the participants to move for the cause and stay fresh at the same time.

Guan Lee, Head of Skincare and Deodorant Categories, Unilever (M) Holdings Sdn Bhd said: “Through the Rexona Freshmoves Campaign, we are delighted to encourage people to move more. The cash donation will be channelled to five disability charities with the aim to change the lives of children and young adults with mobility disabilities caused by accident or illness such as diabetes. The funds will provide them with mobility aids such as limbs, prostheses, crutches, wheelchairs and access to physiotherapy.”

The proceeds will benefit five disability charities, namely Pusat Harian Kanak-kanak Spastik, Legs for Legless by Rotary Club of Bandar Sunway, Society for the Orthopedically Handicapped (POCAM), Special Children Society of Ampang (SCSOA) and Pertubuhan Amal Sosial Masyarakat Penyayang Malaysia.

“Everyone deserves to lead a better life. We hope that the proceeds will enhance the life of those that are disabled and allow them to gain their mobility. Through Rexona Freshmoves campaign, our aim was to inspire and encourage Malaysians to not only move for themselves but also move for a good cause and make a difference,” added Guan Lee.

The new Rexona MotionSense is activated by movement. It contains microcapsules filled with fragrance that burst with friction, so that with every move, a burst of freshness is released. Rexona MotionSense keeps you fresher with every move!

For more information, please visit

For more photos of Electric Run, please click HERE.

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