Sunday, June 18, 2017

AmMetLife ELECTRIC RUN RECHARGED Is Set To Brighten Up the City Again This July #AmMetLifeElectricRunRecharged #RunTheNightMY #mymajorevents



Kuala Lumpur, 9 June 2017 - Dubbed to be the world’s most popular nocturnal fun run, ELECTRIC RUN is set to light up the city again as AmMetLife ELECTRIC RUN RECHARGED on July 29 at Anjung Floria, Precinct 4, Putrajaya.

With a new partner – AmMetLife Insurance Berhad and a new concept – RECHARGED, the run will amp up the night for runners as they experience an exclusive journey of light and sound through time, with various zones, each representing a unique colour theme and music era, making it the most electrifying experience.



Elevating the experience in its 3rd installation, AmMetLife ELECTRIC RUN RECHARGED will see Hip Hop artiste Silento make his debut performance in Malaysia. Best known for his debut single "Watch Me" which racked up close to 1.3 billion views on Youtube and peaked at No. 3 on the Billboard Hot 100, Silento will be headlining the celebration at the finish line. Sharing the stage with the Billboard chart topper are local artistes such as CUURLEY, Blastique & Amanda Avyanna, SonaOne and De Fam.



“We are so glad to see how the Electric Run has grown in participation and popularity over the past 3 years! Beyond pushing new boundaries with the course lands, we at Livescape Group stay true to bringing the best music experiences, and this year we are excited to have renowned Hip Hop artiste Silento headlining the celebration at the finish line. We are also thrilled to have AmMetLife’s support in RECHARGING with us and together we hope to, be the biggest and brightest Electric Run to-date,” Muhammad Iqbal Group Chief Executive Officer of The Livescape Group.



“We are proud to partner Livescape Group to present AmMetLife ELECTRIC RUN RECHARGED to all Malaysians. This will be a fun and exciting event not to be missed. Enjoy the unique course lands and entertainment lined up for the night. As a life insurer, we are committed to helping Malaysians live better lives and we will always find new and exciting ways to spread the culture of a healthy and active lifestyle with an element of fun for all,” Ramzi Toubassy CEO of AmMetLife.



“Electric Run continues to highlight Malaysia’s capabilities and capacities in organising major homegrown events that drives international participation and generates high yield tourism receipts. This year, the event is expected to attract 2,800 international attendees, and we are proud to support this event for the third year running and continue the strategic partnership with Livescape,” said Tony Nagamaiah, General Manager of Malaysia Major Events, a division of Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture Malaysia.



“The hosting of unique events such as Electric Run will strengthen the Government’s ongoing effort to solidify Malaysia’s global appeal as a leading destination for sports, arts, lifestyle and entertainment events, that will support to realise the Ministry of Tourism and Culture Malaysia’s efforts to achieve 36 million tourist arrivals and RM168 billion tourism receipts by the year 2020.”

Organised by Livescape Group and supported by Malaysia Major Events (MME), AmMetLife ELECTRIC RUN RECHARGED is set to attract over 18,000 runners of all ages. As participants run, walk and dance their way to the finish line, their senses will be stimulated as they encounter various unique activities, different course lands, each more engaging than the last, music and lights to allure runners to the celebration at the finish line.
added Tony.



AmMetLife ELECTRIC RUN RECHARGED will feature nine course lands. The nine course lands are:
• The Start Line
• Hip Hop *NEW
• EDM *NEW
• Sugarrush *NEW
• Polyphonics *NEW
• Stardust *NEW
• Disco *NEW
• Rainbow Road
• The Finish Line / Celebration Stage

The run this year will feature a couple of added enhancements with the most prominent being the RECHARGED concept. Participants at AmMetLifeELECTRIC RUN RECHARGED will each be receiving a limited edition PIX Mob bracelet in addition to the official race tee, finisher’s medal and race bib. Feel the beat as the pulsating light from the bracelet illuminate neon lights to guide participants to the themed dance party zones, accompanied by music every kilometre of the run, providing runners with a more immersive experience. The race course is set to transport runners through a light and sound journey through time, with each zone representing a unique colour theme and music era.

For the first time ever, The Livescape Group will also be providing a race pack delivery service in collaboration with SkyNet to registered participants. The optional service can be added on upon registration with a minimal fee. This service also caters to participants travelling to Malaysia for the AmMetLife ELECTRIC RUN RECHARGED from Singapore, Indonesia, and Thailand.

Participants this year will flag off at Anjung Floria, Precinct 4, Putrajaya for the first time. The runners will be taken on a scenic route around Putrajaya as the city transforms to a neon themed park for one-night-only.



Registrations are currently priced at RM88.20 per person (Group of 4) and RM98 per person (Individual). Children under the age of twelve do not have to register but do not receive a race pack. All prices listed exclude the RM4 ticket processing fee and 6% GST. Registrations can be done via www.electricrun.my or through our ticketing partner http://www.galactix.asia/electricrunmy-2017.

For more information or to obtain updates on AmMetLife ELECTRIC RUN RECHARGED, log on to http://www.facebook.com/electricrunmalaysia or follow us on Twitter at @electricrunmy and Instagram at @electricrunmy.



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