Sunday, August 13, 2017
McDonald’s Rallies Malaysians to Get FIT
Bukit Jalil, 12 August 2017 – There were sweat drops and laughter aplenty as Youth and Sports Minister Khairy Jamaluddin led a morning workout at FIT Malaysia joined by over 4,000 McDonald’s employees and customers from 15 other locations nationwide to launch #FitMcDonald’s, a new initiative to encourage healthier lifestyles among McDonald’s employees and Malaysian communities.
Inspired by the Ministry of Youth and Sports’ FitMalaysia platform, #FitMcDonald’s hopes to emulate the former’s mission to carry out a variety of sports and fitness activities such as Zumba, Body Combat or Sh’bam dance workouts at 15 different locations, participated by headquarters and its 262 restaurant employees, their families and nearby communities.
With a week until the kickoff of the Kuala Lumpur 2017 Southeast Asian Games, McDonald’s Malaysia’s Managing Director and Operating Partner Azmir Jaafar believes the time is right to kickstart such an initiative.
He said, “Malaysia is a true sports-loving nation; we rally together to support our athletes towards gold medal achievements. It is equally important that we also spur each other to live healthier lifestyles, be it individually, in our families, or as a community. Fitness should not be an end-game but a lifestyle choice.”
“As the leading restaurant brand in Malaysia, we want #FitMcDonald’s to be the platform that helps Malaysians kickstart their journey toward healthier living – starting with our employees, the people who bring our brand to life every day to our Malaysian customers,” he added.
The launch of #FitMcDonald’s follows the final stopover of the Kuala Lumpur 2017 Torch Run, which took place at McDonald’s Putrajaya yesterday.
The torch run into McDonald’s Putrajaya was led by none other than McDonald’s very own Paralympic athlete Muhammad Nabil Bin Rosli, who won the Silver medal for the 100m Sprint category last year at Malaysia’s Paralympiad Sports in Sarawak.
Nabil and the 40–strong McDonald’s running team were welcomed by a rousing marching band performance, before Azmir, Ronald, Rimau and VIPs proceeded to sign the signing wall. Following a 25-minute pit stop, it was then Azmir’s turn to lead the torch run contingent for the next 200m up until the next pit stop.
Yesterday’s stopover at McDonald’s Putrajaya was the last of three key occasions hosted at McDonald’s and culminates the earlier 17 McDonald’s pit-stops and product sponsorships held nationwide, having in April signed on with MASOC as the silver sponsor and official restaurant for Kuala Lumpur 2017.