Singapore – 11 February 2019 – SUTL Corporation will open its biggest Nike store at Jewel Changi Airport in the first half of 2019. The store will be located on the second floor of the upcoming lifestyle destination located in front of Changi Airport Terminal 1.
Spanning more than 1,000 square meters, the new Nike store will be the largest SUTL-operated store in Southeast Asia and India and boasts the latest and most extensive range of Nike footwear, apparel and merchandise in the region.
It is also one of the 11 tenants occupying a duplex unit within the 10- storey mega complex that will comprise myriad offerings such as gardens and attractions, retail & dining, a hotel and facilities for airport operations.
Shoppers who visit Nike at Jewel Changi Airport can look forward to customizing their very own Nike t-shirt and footwear at the Nike By You customization area besides gaining access to a comprehensive range of running, training, lifestyle and basketball head-to-toe assortment for all ages, in store.
More than just another retail space, Nike at Jewel Changi Airport seeks to enhance shopper engagement. The store is carefully conceptualized with multiple touch points that offer customers a fully immersive Nike experience as they walk through the store.
From in-store education and service to carefully-curated seasonal looks and displays, its appeal drives inspiration, innovation and vibrance at its core. As a leading consumer lifestyle goods company with a track record of more than 50 years, SUTL operates in more than 18 key markets across Asia-Pacific. Its strengths in retail operations have elevated the Nike brand and driven sales at its stores. The opening of Nike at Jewel Changi Airport will bring the total number of SUTL-operated Nike stores in Singapore to eight.
Mr Arthur Tay, Chairman, SUTL Corporation, said, “The opening of Nike at Jewel Changi Airport marks another milestone in SUTL’s journey as a leading distributor of consumer and lifestyle goods and services in Asia. Backed by a vision to ‘Be the Best Run, Most Fun Nike store in Singapore’, Nike at Jewel Changi Airport will be SUTL’s Beacon Nike store, setting the benchmark in operational excellence and customer experience for all SUTL-operated Nike stores. ”
We became a Nike distributor in 2010 with just one store but today, we are the largest Nike-only retail group in Singapore. The continued expansion of our Nike retail stores in Singapore comes amidst an evolving retail landscape, which signals our confidence in the Nike brand and our ability to navigate the challenges and disruptions in the retail market. ”
“Despite the rise of e-commerce as a viable option for shoppers, we believe that brick-and-mortar spaces remain an important part of the retail landscape. Nike at Jewel Changi Airport reaffirms our confidence in this space and we look forward to strengthening our partnership with Nike on its journey to transform the sporting world.”