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| Image: FB adidas runners Kuala Lumpur |
Kuala Lumpur, 7 October 2022 - adidas is amplifying their commitment to support and uplift the women community this October. Curating a month of women-focused programs, adidas will further expand on supporting the women community physically through product innovations and in store services. Other activations have also been crafted to bolster mental and emotional support, designed to inspire consumers to define for themselves what they are truly capable of.
At adidas, consumers are always placed at the center of everything they do. This month, the brand is honing in a step further to boost their ongoing initiative to uplift the local women community. Dedicated to the belief that support is the key to achieving limitless possibilities, this months’ overarching theme has been aptly named Support Is Everything.
Consumers will begin their October with support for their physical health through a gift with purchase promotion spanning the entire month. With any purchase of RM 350 and above within stores in the Klang Valley area, adiClub members will be able to enjoy a special rate of RM 120 for a breast screening session, claimable at the Bukit Tinggi Medical Centre, Subang Jaya Medical Centre, Ara Damansara Medical Centre and ParkCity Medical Centre.
SUPPORT IS EVERYTHING AT ADIDAS
This month of activations opens with a sharing session hosted at the adidas Brand Center, Sunway Pyramid. The panel will feature three women of different backgrounds, hosted by Move with Maggy founder, Maggy Wang. The first panelist is Vaishnavi Indran Pillai, a breast cancer survivor, motivational speaker and dancer. Fariha Razak, national netball player, two-time SEA Games gold medalist and TV Host for Astro Arena will also lend her thoughts to the session alongside Caleen Caseryn, mother and yoga coach for Yoga for Moms. This intimate session will focus on highlighting the importance of physical support through the selection as well as fitting of the right sports bra and to explore the impact different types of support have in navigating one's journey. Consumers may find out more or register their interest HERE for a chance to secure a spot. Details of the event are as follows:
Support is Everything with adidas
Date: Saturday, 15th October 2022
Time: 10:00 am - 12:00 pm
Venue: adidas Brand Center Sunway Pyramid,
Lot LG1.18 - 1.20A, LG Floor, 3, Jalan PJS 11/15, Bandar Sunway, 47500 Petaling Jaya,
Selangor
ADICLUB SUNDOWN SPIN
adiClub members will have the opportunity to unlock another perk of the membership in the form of a workout experience unlike any other. The first local members-only event since the launch of this latest membership, the adiClub Sundown Spin, hosted at the Lalaport BBCC rooftop, is curated for attendees of all fitness levels, spanning long time fans of spin to those just exploring the next phase of their active journey. Hosted in collaboration with Universal Music, We Go Up singer Athalia Buswani will also be in attendance. The details of the event are as follows:
adiClub Sundown Spin
Date: Saturday, 15th October 2022
Time: 6:30pm - 8:30pm (Session 1) and 8:30pm - 10:30pm (Session 2)
Venue: Lalaport Bukit Bintang City Centre Rooftop,
2, Jalan Hang Tuah, Bukit Bintang, 55100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
Registration for the event will be open to existing, as well as new members of adiClub, the brands’ latest membership program. With this marking only the first of many exciting things to come, consumers are highly encouraged to sign up as adiClub members via the website or adidas app to enhance their consumer experience and unlock the best of adidas.
WITH WOMEN WE RUN
adidas Runners Kuala Lumpur (ARKL) will also be collaborating with Move with Maggy this October to host a Women’s Run. Designed around a runners’ state, that is to be both physically fit while retaining a positive mindset towards bettering oneself, the run will shift attendees' mindset to recalibrate their goals and provide the tools to make it happen. This women only run will also feature a brief session on selecting the right bra and tights for your chosen intensity. The details of the session are as below:
With Women We Run supported by ARKL
Date: Saturday, 22nd October 2022
Time: 7:00am - 10:00am
Venue: Perdana Botanical Garden,
Jalan Kebun Bunga, Tasik Perdana, 55100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
MOVE WITH MAGGY HOME GROUND
To round off this months’ events, Move with Maggy returns with their Home Ground session, held the following Saturday morning. Crafted around fitness coaching focused on integrated functional training for women, attendees can expect to walk away from the class not only physically but mentally shifted, inspired by the energy of surrounding oneself with other women dedicated to progressing their wellness journey. Session details as follows:
Move with Maggy Home Ground
With Women We Run supported by ARKL
Date: Saturday, 22nd October 2022
Time: 8:30am - 9:30am
Venue: adidas Brand Center Sunway Pyramid,
Lot LG1.18 - 1.20A, LG Floor, 3, Jalan PJS 11/15, Bandar Sunway, 47500 Petaling Jaya,
Selangor
For more information on adidas and latest news, please visit the channels below.
Official website: www.adidas.com.my
Facebook: www.facebook.com/adidasMY
Instagram: @adidasMY
Official hashtags: #adidasMY #SupportBeyondSelf
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