RUNNING WITH PASSION: "Ice-Watch Light Up the NIGHT Run 2022" is Back for the 5th Year of Running

Wednesday, October 05, 2022

"Ice-Watch Light Up the NIGHT Run 2022" is Back for the 5th Year of Running

This year, Ice-Watch has reinterpreted its original design and treasured models inspired by the express of colours. In celebration of the colourful, sporty and urban identity for the brand's latest design, Ice-Watch is bringing back the “Ice-Watch Light Up the NIGHT Run 2022” for the 5th year!

The colourful and funky Belgium watch brand’s running event is back in the spotlight once again and will be held in IOI City Mall on the 3 December 2022 (for the 3rd consecutive time) with the option of 5km and 10km. A night to bring fun and colours into the hearts of both amateur and avid runners which has made a prominent presence after last year run.

“Whatever your age or ability, the ICE-WATCH Light Up the Night Run 2022’s 10KM and 5KM is all about getting the whole family active, while having fun and raising brand and health awareness for us. Having once again the opportunity to be the title sponsor, we take pride in the attributes that we encourage in our own employees and in the way, we conduct business – challenging limits, commitment to long-term vision, and doing things differently”, said Mirzan Meer, Director of Time Zone Malaysia.

“The goal is to not only help youngsters develop their physical selves, but also to instil in them the spirit of competition, determination and inspiration – all characteristics that will serve them well throughout their academic and working lives.” Said Mirzan Meer, Director of Time Zone Malaysia. “The ‘ICE-WATCH –Light Up the Night Run 2022’ was created to support and enhance the running sport in a way that will positively affect the people and communities of Malaysia.”

The collection for the run event! As fluid as water and as light as air, it ticks joyfully towards summer under a new name: the ICE generation. It’s buzzing with colours and sunshine! The ICE generation rich palette serves a cocktail of bold, tangy, fruity and flashy tones. For the more glamorous moments, the ICE generation glows in black or white, punctuated with clear touches. From sun ray dials to plain or classic dials, from a waterproof casing (10 ATM) to a waterproof strap, this time round, Ice-Watch Light Up The Night Run 2022 are well and truly on the horizon. Say goodbye to ambient gloom!

Ice-Watch has been a sponsor for many extraordinary events around the world such as the French Global sailing race in 2016, Abu Dhabi Formula One Championship in 2016, Swiss Polo championship in 2016, French Winter Sports tour in 2014 and many more!

The ICE generation embraces the happy-go-lucky spirit and the magic of letting your mind wander or even travelling thousands of kilometers away. Its presentation boxes - the iconic BeCubic - are in synch: the covers display the colour of each watch.

Always practical, these boxes can be re-purposed into multi-use boxes; the «new generation» BeCubic reflect ICE-Watch’s increasing willingness to develop an environmentally responsible approach to current climate challenges.

The dimensions have been re-imagined; the sides are now made of recycled plastic from the waste of the plastic industry’s manufacturing process. Less plastic and less transport, the ICE-Watch is firmly in line with a more responsible economy.

ICE generation collection