Tuesday, May 09, 2023

New Balance Grey Day 2023: Pop-Up Experience in Kuala Lumpur


Kuala Lumpur, 3 May 2023 - New Balance is celebrating “Grey Day”—a day that pays homage to the new and classic expressions of the brand’s enduring legacy in the colour grey. Join us at the intersection of style and innovation, as we proudly present the New Balance Grey Day 2023 pop-up, themed "Moon Daze". Prepare to be taken on an exhilarating journey of discovery and exploration that will delight your senses and leave you in awe.

Come and experience the stunning celebration of the beauty that exists in-between light and dark at APW Bangsar, Kuala Lumpur, from 12 May 2023 (Friday) to 14 May 2023 (Sunday) and get ready to immerse yourself in an array of interactive rooms, workshop*, and activities that promises to be an unforgettable experience for all sneaker enthusiasts and New Balance fans alike. There will also be an exclusive art installation by the Kuala Lumpur-based lighting artist, Jun Ong.

On 12 May 2023 onwards, don't miss the chance to get your hand on the Grey Day "Moon Daze'' pack, which includes exclusive variations of the 9060, 550, and 580 models. All available online and at the New Balance Pavilion KL store, while the 580 is exclusively available at the New Balance Pyramid store. Also, if you purchase a pair from the ''Moon Daze '' pack at the participating stores (excluding online purchase), you can receive a set of complementary 'Moon Kit'**.

Event Details:

Date: 12 - 14 May 2023 (Friday - Sunday)
Time: 11.00 AM - 9.00 PM
Venue: APW Bangsar, Kuala Lumpur

This free pop-up is open to everyone, and we invite you to be a part of the celebration. Stay tuned to our Facebook page @NewBalanceMalaysia for more pop-up details. Don't forget to tag us on Instagram at @newbalance, @newbalancelifestyle, or Facebook at @newbalancemalaysia and include the hashtags #NewBalanceMY and #NBGreyDay2023.

Get ready to experience the beauty and innovation of the Grey Day pop-up 2023.

*Terms & conditions apply.
**While stocks last.

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