Saturday, July 14, 2012

Press Release: The New Nike LunarGlide+ 4



THE NEW LUNARGLIDE+ 4 TAKES THE EVERYDAY RUN TO AN ELITE LEVEL

Lunarlon Dynamic Support system and reinvented Nike Flywire technology offer cutting-edge performance with a glove-like fit

This summer when the greatest athletes in the world compete for career defining victories, runners everywhere can hit the street and log miles with the same technologies these athletes use to reach their peak. These innovations live in the all-new fourth generation of the Nike LunarGlide+, featuring reinvented Flywire technology and the innovative Dynamic Support cushioning system.



Whether at record breaking speeds or on a long run, fit is paramount. Sprinters and middle distance runners in London will race in the Nike Zoom Superfly R4 and Nike Zoom Victory Elite, respectively, both with revolutionary Nike Flywire – a technology also utilized in the Nike LunarGlide+ 4. The dynamic cables move with the foot, offering support while minimizing weight and bulk. And since it wraps under the arch and loops into the laces, Flywire technology is customizable for a glove-like fit that helps eliminate the gaps of a traditional upper.

The new LunarGlide+ 4 is really the best of both worlds. You've got amazing fit and support on an unbelievable ride with the super responsive Lunarlon cushioning.
-Rob Williams, Sr. Footwear Designer for Nike Running



In the midsole, Lunarlon foam stars in the Dynamic Support platform and provides super plush, responsive cushioning through the miles. Lunarlon – the result of collaboration between Nike designers and the Nike Sports Research Lab – was first introduced on the global stage four years ago as the midsole cushioning system in the Nike LunaRacer+ and Nike LunarTrainer+ running shoes.

The LunarGlide+ 4’s Dynamic Support system is a two-part midsole developed to provide superior stability, comfort and cushioning. Opposing wedges of foam (Lunarlon and firmer carrier foam) move the runner from soft to stable as the heel lands and the foot flexes down. The innovative system provides a gradual transition and a smooth ride for a variety of gaits.

The shoe's designers focused on fit, support and stability in the upper as well. The floating heel clip has become a staple of the features. Attached to the firmer foam carrier, the clip moves with the foot to help with the heel rolling inward or outward.

Large expanses of single-layer engineered mesh provide ventilation and support where runners need it and give the shoe a purposefully smooth look. Designers also obsessed over style, and the sleek look of the LunarGlide+ 4 helps ensure a long run looks good, too.



The Nike LunarGlide+ 4 is part of the Nike Lunarlon Collection: a range of men’s and women’s performance shoes that includes the Nike LunarGlide+ 4 (running), Nike Hyperdunk (basketball), Nike LunarTR1 and Nike Lunar HyperWorkout+ (training).
Since this new version is also Nike+ enabled, runners will be able to track, compare and share their runs through nikeplus.com, the world’s largest running community with more than 6 million members.

The Lunarglide +4 retails at RM409 and is available at all Nike stores nationwide for the Fall 2012 season between July-September 2012.



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