Thursday, December 13, 2012

Press Release: Inspiring New Concept Store “URBAN ADVENTURE” To Open @ Mid Valley In 2013!



A new emerging trend of outdoor sports activities targeted at outdoor sports enthusiasts who constantly looking out for new challenges in life and sporting performance gears. The identity of URBAN ADVENTURE has been derived from urbanites that inevitability indulges regularly into outdoors activities, which differentiates them.

As the outdoor industry progresses, the need for appropriate equipment to suit multitudes of outdoor sports become imperative. URBAN ADVENTURE is now located in Mid Valley within Klang Valley. It is now the first concept store open in South East Asia, spread over 5,000 sq ft, a duplex store that offers all sorts of extensively developed sporting gears to ensure comfort, safety and style for outdoor enthusiasts from all over the world.



URBAN ADVENTURE consolidates brands such as Columbia, O’neill, Salomon, Mountain Hard Wear, Teva, McDavid, Hi-Tec, Keen, Lafuma, Eastpak and many more renowned international brands globally. The attraction of a new concept store is now embedded with outdoor amenities that facilitate climbers with a 20 feet bouldering wall equipped with professional guide and professional gears. Taking inspirations from many design features from both the nature and concrete jungle, a wall specialist was engaged to conceptualize URBAN PLAY, billed as “The Next Evolution in Artificial Climbing Structures”. The climbing wall is catered toward beginner and it is complimentary.

This urban playground is targeted at youths and general public. URBAN PLAY is made up of individual climbing elements, each with a different design, challenge and approach that will make up an adventure for the climber. Each wall element is conceptualized by the designer according to playful theme, mashed-up materials, structures, patterns and colours. The first of such facility is being built at the brand new URBAN ADVENTURE store at 3rd Floor, Mid Valley Megamall. The par This will be the first of such facility in South East Asian.



URBAN ADVENTURE is a leading trendsetter for outdoor gears, which will also showcase top-notch eyewear within their vicinity. Premium sporting products brands as Suunto, an outdoor precision instruments for adventurers who want to conquer new territory by taking a step ahead to live every breath of life to the fullest, Deuter brand that focus on innovation, quality and sustainability of backpacks, Colemen facilities gear from award winning backpacking stoves, camping furniture and revolutionized coolers since 1957.



URBAN ADVENTURE will also distributor reputable eyewear brand catering to various adventure enthusiasts and activities. The brand includes the best specialty eyewear such as Julbo, Amphibia, WileyX, UVEX, Recspec, Callaway, Knobloch and Optx2020. They are geared towards trekking, mountaineering, shooting, cycling, archery, fishing, kayaking, swimming and diving to help you visualize better for a clearer visibility.

URBAN ADVENTURE is not just a branded store but also a trendsetter in terms of trend and technology relating to healthy lifestyle, able to provide various outdoor performance equipment that suit many activities and level. URBAN ADVENTURE will enhance your outdoors passion to the next level.



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