Wednesday, March 27, 2013

Press Release: adidas adiZero Primeknit




All You Need, Nothing More

Kuala Lumpur, 21st March 2013 – adidas revealed the new adiZero Primeknit, its first one-piece upper Performance running shoe, using a new seamless engineering technology, first featured on the adidas athletes competing in the London Olympic Games.



Using the latest design tools with a new seamless engineering technology, adidas has created a first-of-its-kind running shoe. While traditional sports shoes are constructed from several different pieces, this breakthrough method digitally knits the entire upper in just one. Knitting fused yarn fine-tunes the exact amount of flexibility and support needed in every part of the shoe. There is no lining or reinforcements – the strength comes from the fused yarn, digitally-knitted in distinct grid patterns to provide ventilation.



This all means lightweight comfort that wraps seamlessly around your foot, whilst fewer materials produce less waste. James Carnes, Head of Design for Sport Performance at adidas, said, “We are constantly innovating to bring superior performance products to the greatest athletes in the world. In designing the adizero Primeknit, our goal was to completely rethink how footwear is engineered, with a keen eye on sustainable construction. This revolutionary design will forever change the way we engineer shoes, combining both premium innovation and maximum performance benefits.”



Carnes continued, “Three years in the making, the adizero Primeknit harnesses groundbreaking technology we’ve perfected to introduce here in London at the Olympic Games. The Olympics are the biggest stage in the world for sports innovation for the best athletes and we’re proud to be front and center to debut this incredible technology in the market.”



The new adiZero Primeknit retails at RM599 and is now available only at the adidas Sports Perfomance Concept Stores Suria KLCC (Level 3) while stocks last.



For more information on adidas Running, please visit www.adidas.com/running, our social media newsroom www.news.adidas.com.



Check out the adiZero Primeknit video below.


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