Nike Tech Pack debut with its first installment–the Nike Tech Fleece Collection.
Malaysia, August 27th 2013 – For Fall/Holiday 2013, Nike updates classic styles with a revolutionary reinvention of the fabric of sport: fleece. Evolving the fit, feel, and function of Nike’s most iconic sportswear silhouettes, the Nike Tech Fleece Collection represents the next generation of classic sport apparel.
The Nike Tech Fleece fabric offers the ultimate in lightweight warmth that responds to the natural motion of the wearer. Plush foam placed between layers of cotton jersey creates a tri-layer fabric that provides the ultimate in comfort and warmth when needed.
The smooth jersey facing gives the garments a modern, streamlined look both inside and out, while the inner foam enhances the fleece’s functionality. It is lighter, warmer, more breathable than its predecessors, and looks as good as it performs.
To highlight the ground-breaking fabric, each style was stripped down to its essential elements and rebuilt from the inside out. Arms were articulated for enhanced mobility while restructuring helped slim the silhouettes and reduced overall topstitching and seaming.
Additionally, traditional ribbed cuffs were replaced by black elastic micro binding for a snug, ergonomic fit and updated appearance that complements bold black zippers and a traditional grey palette.
The collection’s backbone, the Nike Tech Fleece Windrunner, revamps our most iconic jacket. Available for both men and women, it combines a full-zip front with side zip pockets and elastic micro binding at the hem. Plus, the women’s version features thumbholes at the cuffs for enhanced hand coverage.
The Nike Tech Fleece N98 and Nike Tech Fleece AW77 are updated with a seam-bound—instead of stitched—kangaroo pocket for a clean appearance, enhanced access, and more spacious storage.
The left chest features a zip pocket suggestive of the Nike Destroyer Jacket, but even bolder with a bonded zipper and two internal media pockets for digital devices, phones, and more—all of the elements of modern life on the streets.
Similarly, the Nike Tech Fleece Crew retains its timeless cut while a kangaroo pocket and variable ribbed hem add to its contemporary feel.
Pushing the classic hoody into the future and specially crafted for women, the Nike Tech Fleece Hoodie and Nike Tech Fleece Cape introduce a slightly thinner fleece for enhanced drape. Boasting an oversized funnel neck that can be worn as a hoody or cowl, the Nike Tech Fleece Hoodie presents a toggle at the neck, side zip pockets, a bound hem, and thumbholes at the cuffs.
The Nike Tech Fleece Cape pushes the shape even further by combining the same detailing with an off-center zip and unconventional line that includes an exaggerated dropped back hem.
The women’s Nike Tech Fleece Pants offer a classic bottom featuring an elastic waist and cuffs, with zippers at the hem for easy on and off over shoes. The men’s Nike Tech Fleece Pants provide the same easy fit along with a draw cord waistband, open side pockets, and inset construction for enhanced knee articulation.
It’s everyday sportswear made innovative for everyday life. It’s the modern look of sport. The Nike Tech Pack, Tech Fleece Collection will be available Aug. 29 at your local Nike Sportswear retailers.
Apart from Rafa Nadal & Maria Sharapova, the Nike Tech Fleece debut also features few others world class athletes like Rory McIlroy, Matt Kemp, Kyrie Irving, Adrian Peterson, Alexander Ovechkin, Jon Jones, Neymar Jr., Allyson Felix, Perry Shakes-Drayton, Jack Wilshere, Theo Walcott, Kevin Prince Boateng, Paul Rodriguez and Li Na.
Check 'em all out HERE.
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