Press Release: The BFM-The Intermark Tower Race Raised RM130, 000 for 5 Homes

26 November 2013, Petaling Jaya – The Intermark and BFM89.9 recently made “pit stops” at two checkpoints – Rumah Juara and SHELTER Home – 2 of 5 homes which will receive RM130,000 in total, raised from sponsorships and participants of the upcoming BFM-The Intermark Race to the Top 2013. Others beneficiaries of these proceeds are Rumah Jaireh, Special Children Society of Ampang and Yayasan Chow Kit.

“The sincere purpose of this race was to introduce something completely different to what Malaysia deems a race. A ripple effect of introducing such a race was to organise ‘A Different Race to Make A Difference’. Therefore, we can proudly and honestly state that we have achieved our goals,” said Patrick Liau, Director of The Intermark.



Also present during the home visits were sponsors Wearnes Automotive who surprised the children of one of the homes with Volkswagen miniature toy cars, UM, who wowed both of the homes with their kind contribution of endless boxes of essential provisions which included Milk Powder, Detergent, Salt, Sugar and a range of other personal care items. DTZ provided all of the children with stationery kits,
TAGS presented both of the homes with fun and bright inflatable gym balls and well as child-sized notebooks and pens.

Celebrity Fitness presented the children with a range of healthy snacks, followed by a fun aerobic dance which proved to be very much the highlight of the day. To make things even more enjoyable and to provide relief post-exercise, MyTeksi managed to arrange for The Potong Artisan Pops to give out Malaysian’s all-time favourite, the ice-cream potong to all!



AIA was not able to make it on the day but was able to contribute towels for all of the children. Yakult couldn’t attend either but instead furnished the homes with activity books and bookmarks for all of the children. Last but not least, Jaya Grocers kindly contributed a wide range of delicious biscuits.

“We thought that it would be important to go and see some of the children that we worked hard to generate funds for. This experience has humbled me, as I see their desire for parental affection. The visit also brought home the point that there are some remarkable individuals who are putting their own lives aside to house and care for these unfortunate children. They deserve our full support,” said Malek Ali, Founder and Managing Director of BFM.



“We are very appreciative of all of the support that we receive from the race organisers and sponsors. Managing the many SHELTER homes is not easy, as the expenses are high and we do not have a constant stream of cash from contributors. The responsibilities that we have are endless but we are immensely thankful that the more fortunate ones are ever willing to help us out,” said Cheok Hoong Poh, General Manager of SHELTER Homes.

With approximately 500 participants and taking place on the 7th of December 2013 at 8.00 am, the BFM-The Intermark Race to the Top 2013 will see participants going through a series of fun and challenging activities ala Amazing Race, including a walk hunt at the Intermark Mall and a race to climb up to the 63rd floor on the rooftop of Vista Tower at The Intermark, which has a panoramic view of the Petronas Twin Towers.

Other attractions that this day will bring are a series of out of the ordinary performances which include a Gym Ball and a SUMA demonstration by TAGS, a dance performance by Celebrity Fitness and an exciting grand finale by HANDS Percussion.



Authorised dealer of Volkswagen Malaysia, Wearnes Automotive, is the Platinum Sponsor while Malaysia’s leading insurance company, AIA Berhad, is the Gold Sponsor. Property advisory firm DTZ Nawawi Tie Leung and media specialist UM are the Silver Sponsors, while Milo 3-in-1, news monitoring agency nama and Secure Parking are Bronze Sponsors. Other sponsors include DoubleTree by Hilton, Spritzer, MyTeksi, Celebrity Fitness, TAGS, Elitkraf, Yakult, 100 Plus EDGE, Mondelez International and Health Today.

For more information about the race, log on to www.theintermark.com