Thursday, November 21, 2013

Press Release: Sunway Pyramid accredited as Malaysia’s first Health Promoting Mall



FIT FITNESS IN, THROW FLABBINESS OUT!

“You’re what you eat, but what you eat can help you to be much more than what you are” - Sunway Pyramid became Malaysia’s first Health Promoting Mall (HPM) as accredited by MySihat or the Malaysian Health Promoting Board. HPM is part of MySihat’s initiative to put shopping malls as a recreational setting, that promotes the well being for its shoppers, visitors, employees, tenants and local community towards healthier and active lifestyles.



The launch of Sunway Pyramid – Healthy Living: Health Promoting Mall was officiated by the Minister of Health, Datuk Seri Dr. S. Subramaniam on 19 November, with the Founder and Chairman of Sunway Group Tan Sri Dr Jeffrey Cheah AO, Chairman of Malaysian Health Promoting Board (MySihat) Tan Sri Dato Sri Dr Hj Mohd Nasir b Mohd Ashraf, CEO of MySihat Datuk Dr. Yahya Baba, Corporate Advisor of Sunway Group Tan Sri Ramon Navaratnam, Managing Director of Sunway Property Investment Division Dato’ Ngeow Voon Yean, CEO – Sunway REIT Dato' Jeffrey Ng,COO of Sunway Shopping Malls Kevin Tan, along with Sunway Medical Centre and MySihat officials in the audience.

“Sunway Pyramid has now become more than just a shopping centre, it’s also a one stop centre for healthy lifestyles and entertainments,” said Tan Sri Navaratnam.

“With us being the Malaysia’s first Health Promoting Mall accredited by MySihat, it is hoped that our shoppers will join in our quest to become healthier, leading a much fitter life when they shop here.

“The Health Promoting Mall campaign is also part of Sunway Resort City’s global initiative to curb smoking by moving towards becoming a Smoke-Free Township.

Sunway Group has always been a consistent and active advocator of smoke-free environment. The Group regularly conducts public health talks to our 12,000 employees on the dangers of tobacco smoke at Sunway Medical Centre,” he added.



The launch also revealed the 3 main icons for Sunway Pyramid’s HPM: The “Beat It”, “Pump It” and “Ease It” characters. Aptly named so, “Beat It” focuses on being fit and active – getting your hearts’ rate beating healthily, “Pump It” is all about keeping your lungs clean from smoking and “Ease It” relates to choosing your food wisely, in making your stomach healthy.

Guests and shoppers were entertained by a preview energetic performance of Muay Thai by T-Rex, upbeat Fitness Class by Celebrity Fitness and soothing Tai Chi by Yang Style Tai Chi Chuan Association of Malaysia. Shoppers can sign up for these activities during the weekends, starting from November till March 2014.

There were plenty of buzz around the driveway of the mall during the launch, which include photo stations for shoppers to pose along with the props, On-the-spot Pedometer challenge and Community Health Screening from Sunway Medical Centre.

The Minister of Health, along with the other guests were then brought on the “Walk of Health” – doing the Mall Walk and proceeding to the Canopy Walk while looking at some of the posters and health messages – with the aim to achieve the recommended 10,000 steps daily. Calls to “Beat It”, “Pump It” and “Ease It” are spread across the mall and on the Canopy Walk, connecting the mall to Sunway University and Monash University, to remind shoppers on ways to stay healthy easily, besides promoting healthy living among students.



From now till 31 March 2014, the mall encourages shoppers to participate in the Pedometer Challenge. All they have to do is complete 10,000 steps in 90 minutes to win limited edition of Sunway Pyramid :Healthy Living exclusive prizes. The Ultimate Pedometer Challenge from 20 Nov – 8 Dec 2013 sets shoppers on a roll to be the fastest to complete 10,000 steps within 60 minutes. The winners will walk away with the fabulous prizes such as Fitness Concept Outdoor Folding Bike for the Grand Prize, Nike Products and Puma Goodie Bags.

Sunway Pyramid also produced a booklet – “Fit for Thought”, containing some tips on eating right, combating flabbiness through exercise and ways to snack healthily. Shoppers can pick up “Fit for Thought” in the mall, and in addition, this booklet also provides a few fashion tips that they can follow while sweating out the fat cells - "When you feel good, you look good!"

Let's "Beat It!”, "Pump It!" and "Ease It!” for a much better you! Let’s all head for a healthier lifestyle and celebrate Sunway Pyramid as Malaysia’s first Health Promoting Mall by participating in the various fun and healthy activities. As shoppers are required to pre-register, they can contact 03-7494 3000, log on to www.sunwaypyramid.com or approach Main Concierge Counter on Ground Floor and Blue Concierge Counter on LG1 for more information.


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