Monday, November 11, 2013

Press Release: Rock to Rock Run 2013 - Charity Run with a Rock Factor Raises Fund for a Local School

The Rock to Rock Run organized by Hard Rock Hotel Penang took place for the fourth consecutive time on 27 October 2013. The run was a success as RM65,000 was raised to benefit SJK(C) Permatang Tinggi, Bukit Mertajam and more than 2000 registered runners turned up for the event. The ambience was greatly enhanced with some runners coming in as rockers, superheroes and even cowboys to contend for the best dressed medals. Flagged off at 7 am, the Batu Ferringhi coast was rocked by excited runners.

The run which aimed to benefit the local community was inspired by Hard Rock’s founder, Isaac Tigrett. Living up to his mantra of Take Time to be Kind, Hard Rock Hotel Penang took the opportunity to organize this philanthropic run annually and had to date supported a total of 7 non-profit organizations which focus on children and the disabled such as Rumah Seri Cahaya, Crystal Family Home and Association of Rehab of the Disabled.

This year, SJK(C) Permatang Tinggi, Bukit Mertajam was chosen as a benefactor and the fund raised will be used to upgrade the school in order to provide a more conducive learning environment for its students.

High profile runners spotted at the run include YB Steven Sim, MP of Bukit Mertajam as well as YB Lee Khai Loon, Machang Bubuk’s Assemblyman. Both runners played a role in raising the fund to an additional RM15,000.

Apart from that, kind sponsors such as Penang Butterfly Farm and Delta helped to further raise funds on the day of the event by encouraging the public to donate to free butterflies and a photo booth was set up so that runners could get their shots taken with a donation.

“It was a very happy day for me. I finally, finally got my lovely guitar - the Hard Rock Medal of the Best Dressed category. A really a hard earn medal for me,” said Chung Mei Ling, one of the winners of the best dressed medal who had been supporting the Rock to Rock Run since 2010.

Runners were also treated to a lineup of entertaining post-running activities such as lucky draw and live band performances by a local favourite band, The Jazzhats and Ray as well as Deviate, a 7-piece band that hails from Indonesia. A run like no other, runners let loose to party and dance with the bands on stage. Living up to its tagline “Running in the Name of Rock”, it was a fun-filled run with a noble cause.

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