Friday, May 30, 2014

Press Release: KL SOGO & Peak Fitness bring Fashion and Fitness to the KL Car Free Morning!

Kuala Lumpur, 26 May 2014 - The city’s major department store, KL SOGO and its fitness centre, Peak Fitness will be part of the new sponsors for the upcoming KL Car-Free Morning. This is officially announced by the city mayor, Datuk Seri Ahmad Phesal during a press conference held at KL SOGO today.

He said the City Council is committed to implement the sixth series of KL Car-Free Morning with more outdoor recreation and activities planned to be implemented targeting youths and urban dwellers.

“Driven by go-green campaign, we are looking into new activities including mass fitness exercises apart from the normal cycling, jogging, roller blading, skateboarding, walking and jogging that is promoting health lifestyle to domestic and international tourists,” he added.

He also stated that the June series is also intended to celebrate 40-year-old Sino-Malaysia relationship which is part of the nation’s effort to enhance Malaysia and China ties This is crucial as it will impact our economy and tourism industry as tourists from China are the highest visitors from East Asia,” he ended before receiving mock cheques from KL SOGO, Peak Fitness, Milo and 100Plus.

Also attended the session is Managing Partner of Peak Fitness, Dr. Shaun Alexander Isitt and KLCFM 2014 Implementation Committee Chairman, Datuk Naim Mohamad.

Datuk Naim Mohamad who is also the deputy president of Malaysian National Cycling Federation stated this kind of programme has snowballed in every state of Malaysia.

“As of today, we can see municipal councils, organisations, clubs, government agencies and even residents’ associations hold cycling and outdoor activities now and again. This shows that Malaysians are looking forward to activities that help to improve not just health but also strengthen family bonding and this is where KL Car-Free Morning plays its major role on top of initiatives to reduce carbon emission.”

Meanwhile, Dr. Shaun Alexander said participation of Peak Fitness will create added values where we will let our certified trainers to lead chains of programme including the Mass Warm-Up, Zumba, Peak Fitness Climbing Challenge amongst others soon.”

More info about KL Car Free Morning at

Check out Peak Fitness website at

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