Thursday, June 05, 2014

Press Release: The Color Run (“Happiest 5K on the Planet”) Malaysia 2014



Thousands of runners expected to participate in the Kuala Lumpur edition of The Color Run™

KUALA LUMPUR, 5 June 2014 – CIMB Bank today announced it is the presenting sponsor of The Color Run™, a five-kilometre fun run that gathers participants to run through showers of coloured powder in a celebration of health and happiness when it hits the streets of Kuala Lumpur on 17 August 2014. Dubbed the “Happiest 5k on the planet”, the untimed event organised by IMG will be held at Padang Merbok and is expected to attract 13,000 participants.

“I am delighted that The Color Run has come to Kuala Lumpur; it’s reflective of our city and its diversity in terms of the people, cultures and heritage. This is a good opportunity for Malaysians to put aside the stresses of daily life and just have fun. Dewan Bandaraya Kuala Lumpur will provide the necessary support to ensure participants have an enjoyable experience,” said Datuk Seri Ahmad Phesal Talib, the Mayor of Kuala Lumpur.

Exploding in popularity since its January 2012 launch, it has taken the world by storm and grown from just over 50 runs with 600,000 participants in 2013, to over 100 international events. It debuts the ASEAN runs in Singapore in 2013 and subsequently held its second ASEAN run in Jakarta in January 2014, attracting nearly 30,000 runners from both cities.

Effendy Shahul Hamid, Group Chief Marketing and Communications Officer, CIMB Group enthused, “CIMB is no stranger to The Color Run in ASEAN. We’ve previously brought it to Singapore and Jakarta with great success, as it reminds us of the wonderfully diverse and colourful cultures that ASEAN is home to. We’re so pleased to be able to now bring it to Kuala Lumpur. It’s a wonderful event, great for both families and running enthusiasts, and stands for friendship, fitness and lots of fun. We look forward to sharing this with the community at large.”

“IMG would like to thank our Presenting Sponsor, CIMB for their support in making this event possible in Kuala Lumpur. The people of Malaysia are truly spirited and will no doubt embrace The Color Run™ with great enthusiasm as they do so in many other international events that take place in this wonderful country,” said Robbie Henchman, Senior Vice President, IMG Asia Pacific.

Registration for the Kuala Lumpur edition of The Color Run™ opens on Monday, 9 June 2014 at 9 am. Registration fee is at RM 75 per participant. To be a color runner, log on to www.thecolorrun.my.

The first 2,000 CIMB Bank Credit Card, Debit Card and Kwik Account holders will enjoy a 10% discount. Customers who sign up for a CIMB Kwik account between 9 June to 14 July 2014, will receive a further RM60 cash rebate if they register 4 entries in addition to the 10% discount. For more information or for the full terms and conditions of the CIMB Color Run promotions, log on to www.cimbbank.com.my.

Here’s a short video to give you an idea of what The Color Run is all about!



To keep updated on The Color Run™ Malaysia, visit the local Facebook page and follow the official Twitter.


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