Tuesday, June 24, 2014

Press Release: STANDARD CHARTERED KL MARATHON WINS BIG AT KUALA LUMPUR MAYOR’S TOURISM AWARDS 2014


Marathon wins Kuala Lumpur Mayor’s Tourism Award 2014 Platinum Award for Events category

Kuala Lumpur, 24 June 2014 – The Standard Chartered KL Marathon is a proud winner of the Kuala Lumpur Mayor’s Tourism Award (KLMTA) 2014. The Marathon received a Platinum Award under the Events category, sealing its status as Kuala Lumpur’s most iconic running event. The award ceremony which was held in Shangri La Kuala Lumpur was graced by the presence of Seri Paduka Baginda Raja Permaisuri Agong Tuanku Hajah Haminah and Mayor of Kuala Lumpur, YBhg Datuk Haji Ahmad Phesal Bin Haji Talib.

“It is a proud moment for the organisers of the event. The recognition is truly a testament to the impact the Standard Chartered KL Marathon has on the city of Kuala Lumpur, alongside the growing number of runners both from Malaysia as well as our international following,” said Rainer Biemans, Director of Dirigo Events, event owner and organiser of Standard Chartered KL Marathon. He continued, “This year, we return, bigger and better, with a new tagline, ‘Committed. Confident. Courageous.’ whereby we aim to encourage commitment to a healthy lifestyle, enhance confidence and most importantly, celebrate the courage of marathon runners.”

The Standard Chartered KL Marathon nabbed the award based on criteria such as the participation of more than 33,800 local and international runners, holistic marketing and promotion campaign that attained impactful print media, social media, broadcast and outdoor campaigns. Besides being endorsed by authorities such as the Ministry of Youth & Sports Malaysia and the Malaysia Athletics Federation and sanctioned by international organisations including the Association of International Marathons and Distance Races (AIMS), the event has also been delivered successfully in terms of safety to the public and environment.

Biemans also commented, “We have been the organisers for six years in a row and it is truly an honour to be able to work with the wide network which has made this event grow and continue to command its following. We would like to thank our sponsors, especially our title sponsor, Standard Chartered Bank Malaysia, organisations that are involved in the process of bringing the marathon to life and most importantly, our loyal participants.”

Osman Morad, Managing Director and CEO of Standard Chartered Bank Malaysia commented “Standard Chartered Bank Malaysia is proud to be the main sponsor of this iconic running event. We are delighted to promote healthy living and to bring together communities. It’s rewarding to see the marathon attain such a prestigious stature.”

The KLMTA 2014 is the second edition of the awards organised by the Kuala Lumpur City Hall. The triennial award is designed to recognise levels of excellence and contributions to making KL an international tourist destination of choice.

For more information on the Standard Chartered KL Marathon, please visit www.kl-marathon.com or call +603 7886 1717.


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