KUALA LUMPUR, 6 June 2014 – M+ Pharmacy presented a cheque amounting to RM30,000 to Prof. Dr Teo Soo Hwang, Chief Executive Officer of Cancer Research Initiatives Foundation (CARIF) at the closing ceremony of The Frankathon on the 1 June in Bangsar Village 1 Shopping Centre.
The Frankathon is a running event introduced by CARIF in support of Frank Chong, a cancer survivor who ran the 89.28km Comrades Marathon in South Africa for the third time today to raise funds for CARIF. This initiative was launched in partnership with Celebrity Fitness Malaysia, M+ Pharmacy, M&C Saatchi and Priority Communications, under the banner of the ‘Be Frank’ Campaign.
“Cancer is a disease that affects thousands of families across Malaysia every day. We launched The Frankathon to give the Malaysian public inspiration to fight cancer by raising funds for cancer research. The funds raised through The Frankathon will be used for research to identify new therapeutics for treatment of head and neck cancer, research into the discovery of new breast cancer loci and to look for pathway-specific anti-cancer compounds from our natural resources,” said Prof. Dr Teo.
CARIF unveiled the ‘Be Frank’ campaign in May 2013 to provide an avenue to empower the public to reach out within their communities to raise funds and cancer awareness. The word ‘Frank’ is used to encourage Malaysians to be open about cancer.
Proceeds of The Frankathon were from the sale of the ‘Pledge a Kilometer’ vouchers at CARIF and M+ Pharmacy. Additionally, a total of RM25,500 were also raised from the online donations and pledges of The Frankathon Team and Individual Challenges.
Individuals and various organizations participated in this exciting four-day event at Bangsar Village 1 by running on treadmills to collectively achieve 89.28km. Apart from this, the general public also ‘donated’ their kilometers by uploading selfies on the Be Frank Facebook (www.facebook.com/befrank.my). To date, an impressive 4,685.99km was achieved from the social media posts.
“The M+ Pharmacy team at Bangsar Village 1 believes in wholistic living and that cancer research is the key to finding a cure for cancer. We are proud to be a partner of The Frankathon and play a role in raising funds for cancer research,” said Datin Khoo Su Min, M+ Pharmacy, partner of The Frankathon.
After the cheque presentation, a prize giving ceremony was held for the winners of The Frankathon Team and Individual Challenges who conquered The Frankathon. Team Bursa Malaysia took home the grand prize, while Team LYN Runners and Team Saucony garnered 2nd and 3rd place for The Frankathon Team Challenge. Mohd Nuurul Al-Hafiz and Niam Siau Foi on the other hand received the 1st place position for The Frankathon Individual Challenge Male Category and Female Category respectively. Mak Chin Kow and Liew Azrul Mohd Khalib also didn’t walk home empty handed and received 2nd and 3rd place positions from the male category while Liew Seow Chin and Woon Foong Yee received 2nd and 3rd place positions in the female category.
To find out more about The Frankathon and how you can support CARIF, please visit the ‘Be Frank’ Facebook page (www.facebook.com/befrank.my) or email us at firstname.lastname@example.org.
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