Tuesday, July 08, 2014

Press Release: SAUCONY RIDE 7 NAMED “EDITOR’S CHOICE” IN RUNNER’S WORLD 2014 SUMMER SHOE GUIDE


From top Saucony Ride 7 (for women) available in silver/purple/red, berry/vizi/coral and green/citron

Reflecting its continued brand momentum and strong focus on award-winning innovation, global performance running footwear and apparel brand Saucony is proud to announce that the Ride 7, the brand’s newly updated neutral running shoe, has been named “Editor's Choice” in the Runner's World 2014 Summer Shoe Guide (June issue).

The Ride 7, lighter than its predecessor by half an ounce, delivers a redesigned outsole for greater responsiveness, cushioning and durability. In the Runner’s World Summer Shoe Guide, the Ride 7 received the highest marks of the 22 shoes reviewed by the publication’s shoe lab, its wear-testers and editors to capture the prestigious award.

“The Ride 7 made my job as a runner extremely easy!” gushed Cheryl Miller, a wear-tester from East Lansing, Michigan. “The cushioning and arch support was superb for my 80-plus miles per week.”

“Our wear-testers of all abilities echoed those sentiments, giving the shoe top marks for comfort, stability, and traction,” said the Runner’s World review of the shoe.

“That last score may be in part because of a newly designed outsole. The tread pattern and blown rubber—bubbles in the rubber make it softer and lighter—combine to deliver a smooth ride while remaining incredibly durable. Saucony also tweaked the midfoot configuration to deliver a smoother ride by removing a plastic piece from under the arch and filling it in with foam and rubber so the shoe makes complete contact with the ground.

Bottom line: “A soft ride suitable for high-mileage runners,” added the Runner’s World editors.
New Ride Redefines Connection between Runner and Road 2

“Winning the Editor’s Choice Award from Runner’s World is a fantastic accomplishment for the whole Saucony team,” said Pat O'Malley, senior vice president of global product for Saucony. “The new Ride 7 is all about one thing: the runner. This latest Ride retains many of the award-winning performance technologies as its predecessor but with even more runner-inspired refinements, including an even better connection with the road. We fine-tuned the outsole and reengineered the midfoot, providing the smoothest, one-of-a-kind ride that every runner deserves.”

Saucony Ride 7
The new Ride 7 features a reengineered outsole and midfoot configuration: Designers removed the plastic midfoot shank from under the arch and extended the SRC™ (Super Rebound Compound) crashpad into the midfoot to help reduce torque, enhance flexibility and set the foot up for a more fluid transition from heel to toe-off. A new vertical flex groove in the Ride 7’s outsole adds to the shoe’s superior forefoot flexibility.


From top Saucony Ride 7 (for men) available in blue/black/citron and orange/citron

The midsole of the Ride 7 feature the brand’s exclusive full-length PowerGrid™ technology. This advanced foam recipe is 15% lighter and 30% more durable than traditional EVA, providing the ideal blend of cushioning, responsiveness and propulsion. Further helping to reduce weight is the Ride 7’s IBR+™ outsole, an injection-blown rubber compound that is 33 percent lighter than traditional blown rubber.

Welded overlays in the shoe’s distinctive upper create a seamless feel while a highly breathable open air mesh keeps feet cool and comfortable. A silver reflective synthetic detail at the heel provides visibility in low light conditions.

Saucony’s exclusive ComfortLite Sockliner™, a molded sockliner engineered with premium EVA, is contoured to cradle the heel and support the arch while reducing peak pressures in the forefoot. The collar of the Ride 7 features a RunDry™ lining for superior moisture wicking properties.

The shoe’s 8mm heel-to-toe offset positions the foot during impact in a way that creates a greater range of motion for the Gastrocnemius-Soleus-Achilles tendon system, allowing for a more powerful running stride.

Saucony’s ongoing commitment to award-winning innovation and performance continue to earn significant industry accolades for the brand. In addition to the “Editor’s Choice” Award for the Ride 7, Saucony has been repeatedly recognized by Runner’s World for its exceptionally innovative and industry-leading products, including the most recent awards:

 Peregrine 4: “Editor’s Choice” (Spring Trail Shoe Guide 2014)
 Triumph 11: “Editor’s Choice” - Runner’s World Italy (Winter 2014)
 Omni 12: “Editor’s Choice” (Fall 2013)
 Kinvara 4: “International Best Update” (Fall 2013)

The Saucony Ride 7 retails at RM399 per pair and is now available at selected STADIUM, Studio R and Royal Sporting House store nationwide.


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