Friday, October 24, 2014

Press Release: 26 Malaysian Artists Join Forces for Air Force 1 Theory



KUALA LUMPUR (Oct 7th, 2014) - Nike Air Force One Theory (#AF1Theory) will be honouring the launch of the reworked classic All White Air Force 1 (Lunar Force 1) this November 18th, 2014 by bringing together 26 Malaysian Artists in this ground-breaking event, held at Hundred% in Lot10 Shopping Complex. The hand-picked artists will be showcasing their creativity by putting life and characteristics of who they are and what they do onto a plain white pair of AF-1.



Designed by Bruce Kilgore, the Nike Air Force 1 was the first basketball shoe that uses the Nike Air technology. Nike Sportswear‘s Lunar Force 1 has been reworked for 2014, resulting in the brand new Lunar Force 1 ’14. Ditching the Hyperfuse construction that marked past releases like the Lunar Force 1 Fuse LTHR and “White Ice,” the new version of the silhouette retains the leather upper of the original Air Force 1, coupling it with an updated Lunarlon midsole and an icy translucent rubber outsole.



The artists, ranging from Rappers, Producers, Photographers, Tattoo Artists, Graffiti Artists, Fashion Designers and many more will be customising the brand new Lunar Force 1 in the month of October that can now be seen on their instagrams or those with a hashtag of #AF1Theory.



The launch happening this November 18th, will showcase not only the brand Nike Lunar Force 1 2014 but also the 26 pairs of customized work of art by the local artists and influencers. One can anticipate the different touch given to a plain white pair of sneakers from the influencers of different scenes and walk of life.

About Hundred%Shop
HUNDRED% stands out as one of the Premium Lifestyle Store. With a premium footwear line under its belt, like the Nike NSW line, Kobe Line, Lebron, Kevin Durant line, and Air Jordan brand, plus with other lifestyle shoemakers. Besides the Footwear section, HUNDRED% also stock some of the most renown streetwear brands in the world like Undefeated, Stussy and Us Versus Them. With all this available at HUNDRED%, the store is definitely a must-visit for any streetwear and lifestyle clothing enthusiast, sneakerheads, or just anyone looking for a good variety of things to shop.


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