Friday, January 23, 2015

Media Release: Introducing adidas StellaSport: A Brand New Range For Action Girls

Kuala Lumpur, 22nd January 2015 - adidas StellaSport is a brand new adidas sports range aimed at a younger audience, under the creative direction of Stella McCartney. The range which launches this January, combines sport and style with bold branding, explosive colours and fresh prints; redefining sportswear with a brand new approach for the age group.

Designed for the action girl, adidas StellaSport comprises of apparel, footwear and accessories that can be worn from the gym to the city streets yet introducing sports performance technologies. The range includes everything from kit bag essentials to standout statement silhouettes.

Stella McCartney, Creative Director for adidas StellaSport comments:

“The adidas StellaSport girl is young, current and vibrant, looking to make a statement and stand out - we wanted to bring that to life within the collection and fuse performance with style to create - performance pop.”

Unexpected colour blocking features in sporty tanks, bras and tights which are all designed with fast drying climaliteTM fabric ensuring ultimate comfort and everyday wearability; punctuated with modern signature prints and statement silhouettes like the onesie and trainkini.

adidas StellaSport footwear features open mesh uppers for increased ventilation and inbuilt sock liners for a more comfortable fit. The range is completed by a selection of sporty accessories including logo trucker caps, knee high gym socks and pop colour backpacks.

The Spring/Summer adidas StellaSport range is available from February 2nd at the adidas Sports Performance Outlets at Pavilion, Sunway Pyramid and Genting Highlands.

For more photos of the campaign and products, please click HERE.

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