Tuesday, November 08, 2016

Media Release: OSIM Sundown Marathon ventures into Penang this December with a mission to attract 5,000 runners

PENANG, 8 November 2016 – Asia’s largest night marathon and Singapore’s iconic home-grown night run, OSIM Sundown Marathon celebrates its 10th year anniversary next year and it is marking this milestone with the launch of its first overseas races in Taipei and Penang.

Running enthusiasts in Penang will soon get to run through the night and beat the sunrise, joining their Singapore counterparts in the unique Sundown running experience. The Penang edition of OSIM Sundown Marathon will be held on 17 December 2016 in the heart of Bayan Lepas near Queensbay Mall, Penang.

Targeting runners of all fitness levels, the run will feature 5KM, 10KM and 21.1KM race categories. In addition to a memorable night racing experience, runners taking part in the 5KM run can look forward to receiving an exclusive race singlet, a 5KM finisher’s medal, personalized race bib and a goodie bag with sponsor’s products. Runners taking part in the 10KM and 21.1KM runs have an additional personalized electronic race certificate with race timing.

OSIM Sundown Marathon Penang will be supported by OSIM, the global leader in branded healthy lifestyle products. The strong partnership seamlessly combines OSIM’s mission of inspiring well-being with the Sundown Marathon’s aim of creating an all-inclusive fun and healthy environment for families and friends to enjoy as they run through the night.

“The spirit of the marathoner resonates with OSIM because we believe in challenging your spirit to do your best. The OSIM Sundown Marathon 2017 is particularly exciting as it will be running in Penang and Taipei. It makes our partnership more significant as Malaysia and Taiwan are two of the key countries where OSIM is present. This shows the entrepreneurial drive of the organisers in growing the sport and as a Singapore brand who has gone before, we are happy to help promote Sundown to these new markets,” said Mr Ron Sim, Founder, Chairman and CEO of OSIM International Pte Ltd.

“We have been planning to go regional for quite some time, and with Sundown celebrating its 10th year, it is timely for us to go abroad to reach out to more people in different countries. The Singapore edition has attracted a significant number of foreigners, an indicator of the popularity of the race. Specifically, 20% of our overseas runners fly in from Malaysia to run in Sundown Marathon Singapore. We are aware that Penang has a very large running community and are excited to bring the race there to allow more Malaysians to experience the magic of night racing. We’re also grateful to OSIM for lending their continuous support, as this marks a major milestone for Sundown,” said Adrian Mok, Managing Director of HiVelocity Events, the organiser of Sundown Marathon

Touted as Asia’s largest night marathon, the annual run has seen a steady increase in its participation. Its ninth edition in 2016 saw 27,500 runners run through the night – a five-fold increase from its humble beginnings in 2008. The 2016 race in Singapore featured over 40% of overseas race entrants from countries such as Malaysia, Philippines, Taiwan and China – underscoring the appeal of the event as well as the thriving sports tourism industry in Asia.

Registration for OSIM Sundown Marathon Penang 2016 is available now till 9 December 2016 at www.sundownmarathon.com

Especially for our loyal blog readers, please use the promo code SDM2016MAX10 to get 10% discount on top of the current fees. Those interested can register through this link, https://mro.myraceonline.com/sunm16/registrations/pincode

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