Thursday, April 06, 2017

Frost & Sullivan Malaysia and MERCY Malaysia Organise Charity Run to Raise Awareness and Funds for Humanitarian Efforts

Kuala Lumpur, 29th March 2017 - Frost & Sullivan Malaysia, a business consulting firm, and MERCY Malaysia, a non-profit humanitarian organisation, will be organising the Frost the Trail myMERCYrun 2017 which will be held at Kepong Botanical Garden, Kepong on Saturday, 22nd July 2017. This year’s charity run is themed “Warm the Hearts”, as inspired by both organisations’ common compassion for humanity.

The Frost the Trail myMERCYrun 2017 is looking to attract over 700 participants and aims to raise awareness on MERCY Malaysia’s initiatives to provide health-based humanitarian aid both locally and internationally. The run is also being organised to raise funds for MERCY Malaysia’s humanitarian work which includes providing aid to those affected by flood disasters in Malaysia as well as building resilient communities in the Philippines, amongst other initiatives.

“We are excited to co-organise the Frost the Trail myMERCYrun 2017 together with Frost & Sullivan Malaysia for the first time. This is a welcomed partnership following the company’s generous support of our humanitarian efforts in the previous Frost the Trail event where MERCY Malaysia was the sole beneficiary. Last year, the funds were channelled to support our School Preparedness Programme in Johor which benefited 380 students from 10 schools. This year, we aim to continue providing aid to those in need, both locally and globally,” said YM Datin Raja Riza Shazmin Raja Badrul Shah, Honorary Secretary, MERCY Malaysia.

“We are pleased to partner with MERCY Malaysia in hosting this year’s Frost the Trail myMERCYrun 2017. MERCY Malaysia’s dedication in providing support to all in need, regardless of their race, nationality, religion, gender or disability is in line with our efforts to contribute back to the community. We hope to ‘Warm the Hearts’ of those in need through this run, and we will continue to support MERCY Malaysia’s laudable work in the humanitarian field,” said Mr Hazmi Yusof, Managing Director, Frost & Sullivan Malaysia.

The inaugural combined charity run features three race categories; 2.5km (Fun Run), 5km (Team) and 8km (Individual) to cater to runners of various fitness levels. Participants have the option of registering individually or in teams of four, as they race through a range of outdoor terrains after being flagged off simultaneously. Under the Team category, the combined completion time of all four members will determine their final position at the end of the race. Top three winning teams and individuals will be presented with a medal.

Mr Thomas Tay, Senior Director and Organising Chairman, Frost & Sullivan Singapore added, “This will be Frost & Sullivan Malaysia’s second year supporting MERCY Malaysia where all of the proceeds will be channelled to the non-profit organisation. We once again look forward to witnessing the coming together of members of the public and the corporate community to champion a cause that we hold dear to our hearts.”

Participation in the run is priced at MYR250.00 per individual. Additionally, those who are unable to take part in the run but wish to contribute can donate any monetary amount to MERCY Malaysia. The registration deadline for the Frost the Trail myMERCYrun 2017 is on 8th July 2017.

To register for the Frost the Trail myMERCYrun 2017, please visit the MERCY Malaysia and Frost the Trail myMERCYrun 2017 webpage at and, respectively.

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