Sunday, June 03, 2018
adidas SolarBOOST - Run To Rise
Kuala Lumpur, 2 June 2018 – adidas Running launches a brand-new technical performance silhouette for those who demand the best in performance, comfort and energy return when they run.
Inspired by NASA engineering and designed for pure function, the SOLARBOOST is a high-performance, lightweight running shoe created using adidas’ best innovations. Featuring pioneering data-driven Tailored Fibre Placement technology which lays down fibres which feature Parley material content, every single millimetre of the shoe is precisely stitched and constructed. The result – superior comfort, fit and support in a lightweight form so runners can move confidently at any speed or distance.
Confidence was a key inspiration behind the new franchise. Knowing that running enthusiasts run to gain self-belief in other aspects of their lives, the silhouette is designed to build this confidence in runners by equipping them with advanced technology. In the first of its kind to feature adidas Runner’s community members, who are at the centre of everything that adidas Running does, the supporting Run To Rise campaign is designed to celebrate the peak in confidence and energy that runners experience when they complete their run.
Drawing parallels with the construction of a space-shuttle, in which every part has a unique purpose, every element in the SOLARBOOST has been maximised for a specific performance-driven function. Weighing only 295g, the new silhouette is 15g lighter than the previous Energy Boost silhouette, reflecting a significant reduction in weight whilst still delivering on the same superior cushioning and energy return.
Tested by the adidas Runners community in key cities across the world, within a wide range of temperatures and conditions, the lightweight yet durable model features adidas’ most ground-breaking innovations, including:
• NEW Tailored Fibre Placement: cutting-edge technology uses Aramis data to precisely lay down fibres which feature Parley material content in the mid-foot to support the runner
• Updated Energy rail: a brand new, lightweight symmetrical construction that works with BOOST to increase stability
• Refined fit counter: supportive lightweight heel construction, designed to enable the free motion of the Achilles tendon as well as a wider, more accommodating fit
• BOOST sole: a highly responsive 85% BOOST midsole provides superior, lightweight cushioning to energise runners from the ground up
• Optimised Stretchweb: rubber outsole with superior grip that adapts to every runner’s foot strike by moving in harmony with boost to provide a smoother and more flexible ride.
Chris Ekman, Senior Product Manager, adidas Running, said: “We knew it was time to challenge the status quo of a performance running shoe. To create a lightweight, supportive and comfortable silhouette for every runner, we took inspiration from the automotive and aerospace industries and discovered Tailored Fibre Placement, a precision manufacturing technology that allowed us to stitch materials together more precisely than ever before. We combined this with an updated Energy rail and optimised BOOST for a more efficient take-off. In pioneering the use of Tailored Fibre Placement within the running footwear industry, we were able to engineer the most technical running silhouette ever created by adidas Running.”
Retails for MYR650, the SOLARBOOST will be available online and in the following stores on June 1st 2018:
o adidas Sports Performance Pavilion
o adidas Sports Performance KLCC
o adidas Sports Performance The Gardens
o adidas Sports Performance IOI City Mall
o adidas Sports Performance Midvalley
o adidas Sports Performance Sunway Pyramid
o adidas Sports Performance Genting Sky Avenue
To find out more, please visit: adidas.com.my/SOLARBOOST.
Follow the #SOLARBOOST conversation at @adidasrunning on Instagram, Facebook and Twitter.