Wednesday, October 31, 2012

Press Release: Reebok And Marvel Unleash Real Super Power for Your Feet

REEBOK & MARVEL ENTERTAINMENT LAUNCH CAPSULE COLLECTION FEATURING ICONIC SUPER HEROES & VILLIAN

25th October ’12 Petaling Jaya - Reebok Classics and Marvel Entertainment, LLC have joined forces to create a very special and unique 5 silhouette sneaker capsule collection featuring some of Marvel’s most iconic characters.

The collection features a range of iconic and new classic Reebok silhouettes - the Ventilator, Pump Fury & Night Storm HLS, not to mention the Freestyle Hi for the ladies. Each shoe features iconic Marvel Super Heroes and villains, to bring the shoe and the story to life highlighted by a host of design details.



Ventilator: Captain America. Steve Rogers was a frail young man who was enhanced by an experimental super-soldier serum in order to aid the United States war effort, making him Captain America. Encased in ice for decades after WWII, Cap is back…and on the Reebok Ventilator.



One of the lightest running shoes when it was introduced in the early 90’s, the Ventilator features Hexalite in the heel for lightweight cushioning & shock absorption and vented side panels for breathability. The Ventilator: Captain America features material and colorways inspired by Captain America’s uniform with scale embossed overlays which actually mimic his armor.



Insta Pump Fury: Spider-Man. Arguably Marvel’s most iconic character, Spider-Man is able to cling to walls, has superhuman strength and speed, perfect balance, equilibrium and agility.



When it was released in 1994, the Insta Pump Fury was described as the ultimate running shoe. It incorporates three proven Reebok technologies – Graphlite, Hexalite and Pump – into one radical looking shoe. With just a few pumps the exoskeleton inflates, wrapping the foot and eliminating the need for laces.

We all know how bold and iconic this silhouette is – but with the added features of Spider-Man colorways and graphic treatments – this shoe really stands out in the pack.



Night Storm HLS: Venom. The Venom symbiote is a sentient extraterrestrial life form with a gooey, almost liquid-like form that attaches itself to a host.



The Night Storm HLS was introduced in 2012 as a reinterpretation of the Night Sky Mid and features a Graphlite shank and Hexalite in the heel, making it lighter than its predecessor. This mainly black shoe has 3D raised screen print graphics on the underlays, bright white speed-lacing and outsole and the image of Venom emblazoned on the insole.



Not forgetting the ladies – the Reebok x Marvel collection also includes the iconic Freestyle Hi silhouette.

Freestyle Hi: White Queen. Emma Frost is a mutant telepath who has evolved from one of the X-Men’s most dangerous foes to one of its most central members. Also known as White Queen, she has the ability to transform her body into organic diamond, rendering her nearly invulnerable and super-strong.



Designed for women, the Freestyle Hi features a rounded toe, slim line profile and petite Velcro straps, making it a favorite among trendsetters everywhere. The white textured leather upper resembles her suit, while the embossed dual straps, clear ice outsole and flow molded hangtag are obvious references to the facets of her diamond form.



Freestyle Hi: Black Widow. The Black Widow is an agent spy in the international espionage group S.H.I.E.L.D. She is a world class gymnast, expert martial artist, marksman and weapons specialist.



Making its debut in 1982, the Freestyle was the first fitness shoe designed especially for women and embodies the spirit of an entire generation. This shoe embodies Black Widow by using materials on the upper that mimic her shiny leather suit and iconic red hair, along with gold dual Velcro straps and a flow molded Black Widow logo hangtag.

RRP ranges from RM329.00 to RM479.00

In-store from 1st November 2012.

Available at: Stadium Pavilion, Stadium KLCC, Studio-R Mid Valley, Studio-R Gurney & Reebok One Utama.

Like Reebok Malaysia on FB HERE.


2 Comment Wit Me:








RVP20

said...

dun think these are running shoe tbh





RVP20

said...

are these running shoes?




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