Saturday, November 03, 2012

Review: Brooks PureDrift - Out of the Box

Brooks PureProject returns next year with PureDrift, a shoe designed to allow you to experience running next to naked feet and bring out the “cavemen” and “cavewomen” out of you, Heheh!

We were quite excited to be the selected few who get the chance to try out the shoes even before the shoes are available in store by the generous people at Brooks Malaysia. See, the box is marked as "sample".

Jeng..Jeng..Jeng...Presenting the Brooks PureDrift.

The model given to us is black and bright Nightlife yellow in colour.

The shoes feel very light. It's almost like carrying an empty box.

The hyper-light shoes weigh 159g for men and 145g for women.

The shoe mimics the shape of the foot for a closer fit.

Developed under the PureProject, PureDrift has the similar technology applied across the family.

1. Ideal Heel

Brooks signature inverted heel promotes a natural foor strike by landing in a more forward position of the foot. This aligns the runner's centre of gravity and encourages optimal energy return.

2. Toe Flex

The dual toe box split allows the forefoot to flex through its three functional units, creating natural balance and springy push off.

3. Anatomical Last

The shoe's shape contours the foot for a glove-like feel and gives support for very inch of the foot.

4. Nav Band

The flexible band wraps over the instep to secure the foot in place.

5. Tuned Density Midsole

Brooks has tuned the density of the midsoles to better correspond with gender and weight categories, giving the perfect cushioning.

6. BioMoGo DNA.

The BioMogo Earth-friendly midsole technology is blended with the patent-pending DNA smart cushioning to create springy returns and custom comfort.

Anatomic last, 14mm at the heel + 4mm drop with insole. 0 drop and 8mm overall with insole taken off for a zero-drop experience i.e running kaki ayam! :)

PureDrift is hyper-light weight and ultra flexible! You can even fold or roll up the shoe.

...and twist it as you like! :)

We can't wait to take them babies out for some personal "drifting" experience soon.

Brooks PureDrift will be available at Brooks outlets and dealers coming Jan 2013. RRP RM399 per pair.

For further updates, do check out

To see other colours available for this PureDrift model, click HERE.

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