Thursday, July 25, 2013

Press Release: ‘All In’ For The 15th Edition of adidas King Of The Road 2013 Run!



Malaysia set to be host country for the regional championship this year

Petaling Jaya, 23rd July 2013 – Back by popular demand the long awaited adidas King Of The Road is set to thrill runners again. With the tremendous success of the race in 2012 and 2011, adidas Malaysia digitally launched its 15th series today. The adidas King Of The Road Malaysia 2013 is scheduled to flag off on October 20th and will once again be held on the NPE Highway over a 16.8KM and 10KM stretch.

The adidas King Of The Road 2013 is part of an international event conceptually organized by adidas across five South East Asian countries. This year’s run will also see Malaysia as the final leg and host of the adidas King Of The Road Southeast Asia 2013, which will see the reigning champions from Philippines, Singapore, Thailand, Indonesia and Malaysia competing to be crowned this year’s Regional adidas King of the Road. The race will mark the third run held on the NPE Highway by popular demand from participants. The adidas King Of The Road 2013 is also in celebration of the smart partnership between adidas Malaysia and IJM and in support of IJM’s 30th anniversary.

The 2013 edition run is anticipated to attract approximately 11,000 participants. Debuting this year is a special junior category with a distance of 10 km for school between the ages of 15 – 17 years old. “Running is fast becoming a very popular recreational sports lifestyle among Malaysians and keeping up with this fitness trend we hope to contribute to the local sports scene by cultivating healthy sporting habits and an active lifestyle. This is why we decided to open a category for school students this year as well”, said Brand Manager of adidas Malaysia, Bryan Gee in an official statement.

The event is open to participants aged 15 years and above across two categories – the National category (Men/Women) is open to local runners (Malaysians and Permanent Residents) and the International category (Men/Women) for international participants.

The runners will again enjoy a unique running experience on the NPE Highway which will be exclusively closed to all traffic from 5.30 a.m. to 10.30 a.m. The run consists of two distances targeted to everyone who likes to run. The first is a unique 16.8km route for more serious runners, and the second a 10km route suited more for the social runner.

“The organisation of running events such as the adidas King of the Road is meant for runners to challenge themselves. We want to create a platform that offers runners a unique and memorable experience and an opportunity to get together and achieve personal breakthroughs”, continued Bryan Gee.

The theme for this year’s race is ‘Boost your run’, inspired by the latest adidas BOOST™ foam innovation which has revolutionized the running world with its debut in the market earlier this year. The new adidas BOOST™ range features groundbreaking cushioning technology, which provides the highest energy return in the running industry.

The highly anticipated regional run of the year is supported by the Ministry of Works, Polis Diraja Malaysia, Malaysian Highway Authority and IJM with official partners New Pantai Expressway and official venue sponsor Sunway Pyramid – the country’s first themed shopping mall. The run will include state of the art tracking equipment and the latest in technology set to monitor the race.

The normal participation fee is RM65 per runner (16.8km), RM 55 per runner (10km) and RM30 per runner for the ‘Junior’ category (10KM). Registration is now open until the official closing date on 22nd September and while places are still available.

Early bird participants for the National and International categories who register from now up till 21st August are entitled to the early bird rates, which are RM55 (16.8km) and RM45 (10km). The ‘Junior’ category rate will remain at RM30. All participants will receive a special adidas King Of the Road 2013 tote bag with a running vest, timing chip and awesome giveaways. Participants will also receive a medal upon completion of the race.



For registration and more information please visit:

www.adidaskingoftheroad.com/my or www.facebook.com/adidasmalaysia

UPDATE:

Petaling Jaya, 29th July 2013 – Within a week of the launch of the 15th series of the adidas King Of The Road Run, adidas Malaysia has officially closed it’s registration today with exactly 11,000 participants set for the run scheduled to flag off on October 20th. The running event will once again be held on the NPE Highway over a 16.8KM and 10KM stretch.

“We are extremely glad over the fact that we have sold out all our categories within this past week” said Bryan Gee, Brand Manager of adidas Malaysia in an official statement.

“Each year we have increased the number of spaces for participants. In 2011 we had 8,800 runners and by popular demand we have increased to 11,000 this year. This proves that running is indeed fast becoming a very popular recreational sport among Malaysians. We are excited to be having the adidas King Of The Road 2013 with those that have been running with us and to newcomers this year as well” continued Bryan Gee.

“The heart and soul of the brand is sports and we at adidas thrive on contributing to the local sports scene by cultivating healthy sporting habits and an active lifestyle. At this point in time we look forward to seeing everyone on race day!” ended Bryan Gee.


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