Tuesday, July 23, 2013

Press Release: Running Lab Shoe Donation Drive - Project Love Sneaker II



Donate Your Old Shoes For A Good Cause!

Project Love Sneaker (PLS) is a shoe-donation drive organised by Running Lab. The drive which started in 2011 (2008 in Singapore) was organised to serve the running community’s desire to recycle their “retired” running shoes. Not wanting to dispose of “retired” running shoes, runners were looking for alternative outlets to re-distribute their shoes.

Running Lab Malaysia organised the first PLS back in 2011 to serve this recycle desire. With Running Lab located at Tropicana City Mall, over 250 pairs of shoes were collected during the 1-month long drive. Donors were also provided with a RM80 footwear voucher to purchase a new pair. The collected shoes were donated to Orang Asli villages in the Gombak and Kuantan region.

With the encouraging respond to the first PLS in 2011, PLS returns in its second drive where Running Lab Malaysia will be partnering The Salvation Army Malaysia.

About The Salvation Army Malaysia

The Salvation Army is a charitable organisation providing a range of social services to people in need across Malaysia. Services include residential care for children, day care services, tuition programmes and homes for the elderly. The Salvation Army also operates a centre for special needs children in Melaka and a number of community based family support programmes around the country. This year (2013) marks the 75th anniversary of The Salvation Army's work in Malaysia (then Malaya). Work commenced on the island of Penang and since then operations have spread throughout Malaysia, including Sarawak and Sabah.

The Salvation Army is pleased to partner Running Lab Malaysia in this project. The shoes will be utilised by needy families, both in our centres and in the communities in which we work.

Project Love Sneaker II will run from 1st August till 31st August 2013 and shoes will be collected from Running Lab located at G29 Tropicana City Mall before being delivered to The Salvation Army Malaysia when the drive ends.

Promo Mechanic:
Customers will donate their old/used running shoes to participating stores and receive a RM80 voucher redeemable on their next purchase of regular-priced footwear valid till 05 October 2013.

About Running Lab
Running Lab is a specialty running store retailing technically advanced running apparel, equipment and footwear. We are staffed by sports trainers and experienced runners who have the expertise to match the right shoe to your foot type, which helps to maximize performance and reduce the risk of injuries. For more information, visit www.runninglab.com, or visit Running Lab Malaysia’s Facebook page at www.facebook.com/runninglabmalaysia.


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