Friday, July 12, 2013

Press Release: Malaysia International Customer Experience Charity Run (ICE RUN) 2013



THE LAUNCHING & PRESS CONFERENCE FOR “MALAYSIA INTERNATIONAL CUSTOMER EXPERIENCE CHARITY RUN (ICE RUN)”

Kuala Lumpur – The Customer Relationship Management and Contact Centre Association of Malaysia (CCAM) today held a press conference to launch its first Malaysia International Customer Experience Charity Run (ICE RUN) at Saloma Bistro & Theatre Restaurant, Jalan Ampang, Kuala Lumpur.

The ICE RUN charity run is scheduled to be held on Sunday, 10 November 2013 where the flag off session will take place at the Lanai, Malaysia Tourism Centre (MATIC), Jalan Ampang, Kuala Lumpur.



ICE RUN is organized to encourage the general public including members of the CCAM which consists of corporate organizations to spend their time by engaging in healthy lifestyle activities and at the same time be part of the caring community by helping those who are in need.

The 10 km run is targeting the participation of 5,000 people through 11 different categories based on their age group. Below are the breakdown of categories for ICE RUN:


Category
Target Group
Participation Fee (RM)
A
Men Open (18-40 yrs)
50
B
Women Open (18-40 yrs)
50
C
Men Junior Veteran (41-55 yrs)
50
D
Men Senior Veteran (>56 yrs)
50
E
Women Veteran (>41 thn)
50
F
Men Junior (13 - 17 thn)
30
G
Women Junior (13 – 17 thn)
30
H
International Men Open
70
I
International Women Open
70
J
Corporate (Group) : 10 peserta
1,000 (CCAM Member)
1,200 (Non CCAM Member)
MC
Special Invitation:  Media & Celebrity
-

Winners for ICE RUN will be receiving cash prizes worth of RM 20,000 and winning medals.

Each participant will be entitled to a T-shirt and goodie-bag at the event and those who manage to complete the run will stand a chance to bring home their own finisher medals.

The charity run is also supported by various partners and sponsors such as the Malaysia Tourism Centre (MaTiC); Saloma Bistro & Theatre Restaurant: F & N Beverages Marketing Sdn Bhd: The Marathonshop Sdn Bhd, and the RTC Media & Management.

As of today, ICE RUN has received more than 1,000 entries from members of the CCAM and the general public. A portion of the entry fees received will be channeled to 100 orphans within the Klang Valley, including a special-education class for the disabled from the Batu Road Boys School, Kuala Lumpur.



CCAM hopes to be able to have the ICE RUN as an annual event in line with its objective to promote the establishment of a healthy lifestyle through sports and fitness activities. Those who are interested to participate in ICE RUN may visit CCAM website at www.ccam.com.my or register through online via www.themarathonshop.com.my.




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