Tuesday, July 23, 2013

Press Release: Fear No Trail with the Right Salomon Running Gear (Door to Trail)



Salomon the World’s #1 brand in trail running pre-dominantly is all about running green. On the global prospective, Salomon brand has been present in 60 different countries worldwide. Salomon superstar Kilian Jornet was world champion for two consecutive years in the Skyrunner® World Series champions. The recent ultra-distance race took place in Canary Island of La Palma in May 2013.

Kilian’s astonishing performance sets another new world record, claimed victory at 6h 54’ 09” for men’s category, coupled with Emelie Forsberg Salomon team, for women category. (www.outsidetimes.com, 2013). Other world class Salomon athlete Stevie Khemer won the Mont Blanc Marathon this year. The new challenge tasked her from sea level to the French Alps that unfold a new chapter of brand prominent achievement. (www.salomonrunning.com, 2013)

On regional aspect, Salomon grassroots events have been present in Southeast Asia since 2008, participated by countries like Malaysia, Singapore, Hong Kong, Indonesia and Philippines. The adrenaline rush event named Salomon X-Trail Run is routed differently according to geographical landscape.

Recently, Salomon Philippine organized an event held in Hamilo Coast, the routes was an emulation of Canary Island catering to enthusiast of different level be it on beginner, advanced and elite runners who love to push themselves beyond boundaries. The full experience that runners would gather is a mixed combination between mental, physical strength and technical skills.



According to Joachim Heng – Senior Marketing Communications Manager from World of Sports “Salomon is a global brand in the trail running and outdoor sporting industries. It also produces a wide range of technical gears from footwear, attire and accessories such as hydration pack to gear up towards unique sporting event such as trail running.

In addition, gears produced by Salomon have been tested and proven by international brand ambassadors such as Kilian Jornet, Emelie Forsberg and Stevie Khemer to accomplish their passionate missions in various terrains on International grounds before merchandizing these gears in retail”.



Footwear – Trail running shoes protect feet and toes from trauma better than road running shoes. Be it rock, soil, grass, dirt, or concrete, they provide better traction on different surfaces. They also dry much faster than road running shoes.

Attire – Trail running clothes should be lightweight, breathable, and quick-dry. More importantly, they must be comfortable.

Hydration – Proper hydration is essential in trail running. Runners become dehydrated much quicker at altitude, requiring them to carry water. Choose from waist packs, hydration belts, hydration backpacks or handhelds.

Salomon gears are specially designed for different level of runners who want to experience trail running to enhance performance for beginner, advance and technical elite runners to accomplish dream.

According to Glenny J Da Costa – Senior Sales Manager of World of Sports “The Malaysian edition of Salomon X-Trail Run was firstly introduced back in December 2009. The inaugural event attracted 900 participants and was held in Taman Lembah Kiara, the 2nd trail run was held in September 2011 drew in a crowd of 1,200 participants held in University Putra Malaysia and 2012, 2200 runners.

For 2013, we are targeting to attract 2,800 runners. Besides continuing Salomon legacy in trail running and Salomon belief in Running Green, we plan to move to a new venue at Malaysia Agricultural Center located in Serdang. The whole idea of this new venue is to educate runners on how to preserve mother nature, part of the motivational messages that will be inserted along the trail to further remind runners on how to respect and protect mother nature for our next generation.

Tentatively the event will be held in November 2013, subject to confirmation from Malaysia Agricultural Center”.



You may obtain any Salomon gears at any of Urban Adventure/ Worlds of Outdoors / World of Sports participating stores, Find out the locations at http://www.worldofsports.com.my/


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