Thursday, January 09, 2014

Press Release: Reebok Classic Party



REEBOK CLASSIC INTRODUCE THE SS14 COLLECTIONS WITH NEW AND EXCITING UPDATES THAT CELEBRATE THE BRAND’S RICH HERITAGE IN FITNESS, RUNNING AND BASKETBALL

The Reebok Classic SS14 range delivers the iconic and much loved silhouettes that are characteristic of Reebok Classic since the ‘80s, along with stylized updates which keep Classic at the forefront of fashion and style.



Reebok as a brand has a core belief that the collective energy of community is incredibly powerful. Reebok Classic is a fashion and style brand with authentic heritage in fitness and, as such, is focused on sparking the movement and coming together of like-minded and passionate people who embrace originality and take risks.



With over a century of brand heritage, in 2014 Reebok will be celebrating some of its iconic silhouettes. It will be the 30th Anniversary of the “Reebok Princess” collection, 25th Anniversary for the most iconic upper technology, “The Pump”, and also the 20th Anniversary of the “Pump Fury”, collection.

2014 also sees Reebok Classic re-introduce some of its most iconic silhouettes with authentic bring-back colorways (the “OGs”) as well as brand new materials, fabrications and executions.



To celebrate all of these and to welcome 2014, Reebok organized a “Classic Party” on the 27th December, 2013, at Black Box.



The main highlight of the party was Reebok’s special collaboration with XU & Joe Chia!.

Xu, Reebok Ambassador, is the founder of the “LapSap”, Twilight Action Girl & “Mini Compo” Group and well known in the music industry, even among the likes of Verbal of Teriyaki Boys and famous music Producer and Grammy Award Winner, Swizz Beatz.

Joe Chia is a fashion designer without boundaries, which has led him to a status of international recognition. Adding to his list of achievements, Joe has collaborated with Shu Emura, G-Shock and Uniqlo. He was also named as “ A pioneer of avant garde fashion scene in Malaysia” by Esquire Malaysia. And his latest achievement was marked today as one of the Ambassadors for Reebok.



The two have come together in piecing and designing a retro all black Reebok Classic Jacket with their signature embroidery patch at the back. This limited edition jacket will set the motion and kick start the Classic push by Reebok for 2014.



The Reebok Classic SS14 collections will be available from select retailers globally from 1st February 2014 (TBC with local market intro-dates).

More info: http://facebook.com/reebokmalaysia

Wanna see more photos from the Reebok Classic Party? Click HERE.



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