Sunday, January 26, 2014

Blog With Brooks: Part 3 – Transcend Technologies

Changing the running game by introducing the term Signature Stride, Brooks are all ready for Transcend to hit the market this February.

Taking where Brooks’ premium support shoe, Trance has left off, Transcend is offering a new and revolutionized running shoes that is going to allow you to RISE ABOVE THE RUN.

There are not one but FIVE Transcend technologies to watch for.

PLUSH UPPER: As you would expect on a high-end running shoe, Brooks deploys only premium materials such as softest suedes, meshes and collar/tongue foams to caress your foot and pamper your run. Its no-sew tunnels integrate laces into upper for a wrapped fit that’s customized to different foot shapes.

GUIDE RAILS: As mentioned on our previous post HERE, Brooks Transcend is not ‘correcting’ anything—just assisting the body and providing on-demand supports in finding its desired path of least resistance.

The guide rails throw the traditional stability concept out the window by allowing your hips, knees, and joints to move within their unique motion path while you run, regardless of your running stride.

IDEAL PRESSURE ZONES: This maximizes comfort by minimizing localised pressure, ie pressure is distributed evenly at the heel, mid-foot and forefootduring your run. This allows you to go faster and longer with less shoe irritation.

THE IDEAL HEEL: This concept is derived from the Brooks PureProject range to encourage “a more natural and easy foot strike.

SUPER DNA incorporated in the shoes delivers adaptable cushioning which according to Brooks, provides 25% more cushioning compared to BioMoGo DNA. It also boosts energy return for a smoother ride and like the BioMogo, it is Earth-friendly in terms of biodegradability.

Brooks Transcend Shoes are available in the following attractive vibrant colours:

Men’s Colours

Women’s Colours

Check out this video. It pretty much sum up what Brooks Transcend is all about.

Brooks Transcend are available at selected Brooks outlet starting February 2014. The retail price is RM759 per pair. Only 360 pairs are available. So do grab them fast!

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