Sunday, January 12, 2014

Blog With Brooks: Part 2 – Embrace Your Style



In our previous blog post, we talk about how each runner has his or her own style of running.



The people in Brooks have studied bio-mechanics, human motions in running and injury prevention to develop a product which help your body to stay in a balanced positions no matter what is your running style. They called it the TRANSCEND!



One of the key technology in TRANSCEND is the guide rails - specialized plates built into the midsole that allow your hips, knees and joints to move along in their unique motion while you run.



So, it doesn't matter if you are the fastest marathoner in the South East Asia like Mok Ying Ren below...



Or slow moving zombies like this..



Or whether you land on your heel, mid-foot or forefoot when you run...



What matters is embracing your style of running wholeheartedly.



Let's check out a short video that features Jim Weber CEO of Brooks, Andre Kriwet Global Director of Footwear Product Managemenet and some other Brooks shoe experts talk about the revolutionary TRANSCEND.



Coming next: Five key technology that make you transcend above the rest! Stay tuned!


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