Kuala Lumpur, 25 March 2015 – MILO®, the leading breakfast beverage loved by all Malaysians, makes its return by going further and fueling a bigger mission to connect with more Malaysians nationwide on its breakfast beliefs with Malaysia Breakfast Day – Malaysia’s largest breakfast gathering. This year, the annual Malaysia Breakfast Day will be expanded to three cities – Putrajaya, Kuching, and Ipoh.
“Malaysia Breakfast Day was received very positively in the previous years. By expanding our outreach beyond Kuala Lumpur, we hope that more Malaysians will feel closer to The MILO® Breakfast cause and support this movement together with family and friends,” says Philomena Tan, Business Executive Manager of MILO® Business Unit in Nestle. “More Malaysians can now join us with our expanded event footprints across Malaysia.”
Running for its third consecutive year, Malaysia Breakfast Day will be held in Ipoh, Perak on 12th April 2015, Kuching, Sarawak on 26th April 2015, and Dataran Putrajaya on 10th May 2015.
Tan adds that the anticipation of Malaysia Breakfast Day rises from it being not only the largest breakfast gathering but beyond. “More breakfast gatherings mean more breakfast eating conversion and more families convinced to be breakfast advocators. Multiple touch-points are important for us to reach out to as many people as possible. We always have great line-ups of activities during Malaysia Breakfast Day so we are thrilled that more Malaysians would be able to join the breakfast occasion with us this year.”
Alongside with the 7-km and 3-km runs during Malaysia Breakfast Day, there will be a series of interactive and fun-filled activities available for every member of the family. The 3-km fun run is designed for families’ while the 7-km run is for the running enthusiasts.
Most importantly, MILO®’s paramount mission in rallying the nation to have the right nutritional breakfast choices apart from having an active lifestyle will be further amplified through a healthy spread of local breakfast delights available to all participants in Malaysia Breakfast Day.
MILO® believes that raising awareness is important but driving change is pivotal in shifting the perceptions of the nation. The MILO® Breakfast Movement.is a call for action aimed at Malaysians to make right nutritional decisions for their children and also for their family. "As an advocator of healthy living, we believe that the nation can adopt an improved view on healthy living and start practicing towards a healthier eating nation,” adds Tan.
She continues: “As the number one choice of breakfast beverage, we want to continue to provide the right energy for Malaysians to take on their day and start the day right. Together with balanced food intake, MILO®’s perfect ratio of nutrients will provide Malaysians with the much needed fuel to take on both physical and mental challenges each day.”
Cher Siew Wei, corporate wellness manager of Nestle, explains: “We mustn’t forget that skipping breakfast deprives children of energy needed to stay focused and alert. Not only that, kids grow in their sleep and lose 80% of their energy when they wake up; which is why, they must have breakfast to recharge for the day.” Siew Wei and her team of nutritionists will be at Malaysia Breakfast Days to remind Malaysians on the importance of not skipping breakfast and offer advice and information relating to appropriate breakfast nutrition, right balance of nutrients that each member of the family needs.
MILO® will also further engage Malaysians on the importance of breakfast and drive participation of Malaysia Breakfast Day via activities in-store and on-ground from April to June 2015.
An informative breakfast webpage (www.milo.com.my/breakfast) is available for those connected online, where they can find creative breakfast ideas and tips for a healthier start of the day.
MILO® hopes that people will still be part of the Malaysia Breakfast Day even if they can’t make it to the events. “Malaysia Breakfast Day is bigger than just being a large breakfast gathering. It is a drive to ask Malaysians to have MILO® with breakfast wherever they are and be a MILO® breakfast advocator with us.”
To be a part of the movement, Malaysians are encouraged to hashtag #mbd2015 when they are having breakfast no matter where they are.
For more information on Malaysia Breakfast Day and its activities, please visit: www.milo.com.my/breakfast
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