Sunday, March 29, 2015

Media Release: PUMA Ready To ‘IGNITE’ Malaysia

KUALA LUMPUR (12 March 2015) – Comfort, long lasting and energy return are the three key elements of PUMA IGNITE!
Following its global launch in New York on 12 February 2015, PUMA Ignite is now available in all PUMA retail store and distributors throughout Malaysia beginning today.

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The ultimate running shoe which features an innovative foam technology that makes it the most responsive running shoe, the birth of PUMA Ignite was the result of a nine-year research and development programme.

PUMA Ignite was launched today by Tim Tham, Assistant Marketing Manager of PUMA Malaysia in 1 Utama Shopping Centre and witnessed by PUMA “FRIENDS”

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PUMA IGNITE is the perfect example that coincides with their latest tagline PUMA’s ForeverFaster. Powering every stride is IGNITE foam, proprietary foam that provides responsive cushioning, optimal rebound and comfort. Strategically placed in the heel of the shoe is ForEverFoam — a compound used heavily in the automotive industry.

This premium foam in the shoe is what sets IGNITE apart and makes it one of a kind. This foam compound is what gives the shoe maximum durability. This material which results in long – lasting durability is special and it is entirely new to the market.

PUMA’s new aim is to strengthen its running platform with the advantage of IGNITE. The shoe is the ideal pair for everyday running.

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“Our vision is to create a running community. We have the best shoe for you to get “IGNITED” and never look back the anymore. We are aiming to become the top sports brand once again, I am confident with the launch of PUMA Ignite, we are one step closer to our vision,” said Tham.

In conjunction with the PUMA Ignite launch, PUMA will be launching their latest 21 Days Challenge for all Malaysians to join them and create the next ‘big thing’ on social media platforms. The objective of this campaign is to encourage all Malaysians to be involved in running activities and keep the momentum going for 21 days in a row, snap a picture of every session and upload it onto your social media account Instagram, Facebook or Twitter and redeem your prize.

The first 100 participants who completes this challenge, will win a limited edition PUMA Ignite running tee shirt
PUMA Ignite is worn by Usain Bolt, the fastest man in the world. As quoted by Bolt during the global launch in New York last month, he says “IGNITE is a great a running shoe, along with PUMA spikes, I spend a lot of time training in this shoe as well and it really helps to sustain my energy levels. I love IGNITE for that.”

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