Sunday, June 05, 2016

Media Release: KIX HD’S R U Tough Enough Crowns Benny Yeoh as Malaysia’s Toughest

Kuala Lumpur, (June 4, 2016) – KIX HD (Astro Ch. 729), the ultimate destination for action entertainment, finally crowned today the victor of R U Tough Enough? Man Versus Woman Edition, the nationwide search for Malaysia’s Toughest. Ten contestants had to go through a series of physically demanding and emotionally enduring challenges, to determine who is the tougher gender. Benny Yeoh from #TeamKeith successfully defeated nine other contestants in the toughest gender battle of 2016, and walked away with the coveted title of “Malaysia’s Toughest” and a grand prize of RM30,000.

The response to R U Tough Enough? Man Versus Woman Edition this year has been overwhelming. Coupled with two brand new ambassadors, fitness enthusiast, Linora Low, and movie star, Keith Foo, R U Tough Enough? 2016 has doubled the applications from last year. Only five female contestants representing #TeamLinora and five male contestants representing #TeamKeith equipped with the physical, mental and emotional strength were selected to take on the final showdown.

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At the final showdown on Saturday #TeamLinora and #TeamKeith had to compete among themselves in a 6-stage obstacle course at the Orange Concourse in Sunway Pyramid. The Toughest Woman from #TeamLinora and the Toughest Man from #TeamKeith then went head-to-head in the final round of challenges to determine who will be Malaysia’s Toughest.

The crowd cheered wildly as Benny Yeoh from #TeamKeith was declared “Malaysia’s Toughest”. Speaking after the final showdown, Benny said, “I believe that toughness isn’t defined by gender or physical strength, but it is about how strong you can hold on and persevere till you get to the finish line. Trust me, it was not easy, especially with such powerful and strong contenders from #TeamLinora present today to provide the challenge of a lifetime.”

R U Tough Enough? ambassador, Linora Low shared, “I am so impressed with the finalists competing at the final showdown today, especially those on my team. They have stepped up at the competition and are unafraid to challenge gender stereotypes. It is also very encouraging to see more female applicants signing up for this year’s R U Tough Enough? I hope to see more women toughen up and take charge in creating a difference in their lives.”

“R U Tough Enough? this year is more than just proving which gender is tougher. In fact I am honoured to stand alongside the competing contestants today who showed me the meaning of toughness by displaying a fantastic combined feat of physical strength, mental endurance and emotional resilience,” said Keith Foo, R U Tough Enough? ambassador.

“KIX HD provides non-stop action entertainment to our viewers every day but today, we see these stories and characters come to life at the R U Tough Enough? final showdown. The ten finalists have shown that regardless of your background, gender and age, one can overcome any life’s challenges with grit and willpower. Through R U Tough Enough?, we are privileged to be able to share these inspiring stories of everyday heroes with our viewers.” said Shirley Cheong, Director of Marketing at Celestial Tiger Entertainment, Hong Kong.

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R U Tough Enough? is brought to you by Watsons, co-sponsored by Fisherman’s Friend, the official healthcare provider KPJ Healthcare Berhad and official fitness partner Celebrity Fitness with the official partner Astro and venue partner Sunway Pyramid.

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