Saturday, September 10, 2016

Media Release: ASICS Launches GEL-QUANTUM 360 CM, Introducing Ground-breaking Chameleon Colour-shifting Mesh

ASICS Asia Pte Ltd has announced the release of the GEL-QUANTUM 360 CM, the newest model in the GEL-QUANTUM 360 series, with a groundbreaking Chameleoid Mesh. Like the original GEL-QUANTUM 360, the new high performance shoe provides athletes with 360 degrees of ASICS’ award-winning GEL Cushioning, giving athletes superior shock attenuation and durability.

The GEL-QUANTUM 360 CM follows the release of the inaugural GEL-QUANTUM 360 in July 2015 that was expertly engineered for over three years at the ASICS Institute of Sport Science in Kobe, Japan.

"For this season we will introduce a new type of upper mesh material on our premium cushioning shoes: Chameleoid Mesh." said Gerard Klein, ASICS Global Footwear Product & Merchandising Division Senior General Manager. "This material has great functional benefits like breathability and different stretch properties, and the consumers will be especially surprised of the different color effects it will create from different angles. A great comfortable fit combined with outstanding appearance."

The shoe’s high-performance ASICS GEL Cushioning System reduces shock along the entire foot and allows for more natural movement throughout the gait cycle, while the full-length TRUSSTIC SYSTEM technology provides extra structural stability. GELQUANTUM 360 CM’s features superior cushioning while maintaining stability, providing athletes more performance support during any workout.

The GEL-QUANTUM 360 CM is available in five new Chameleoid Mesh colour ways for men and for women.

Colour combinations include “Flash Coral/Black/Silver” and “Aquarium/White/Flash Coral” for women and “Island Blue/White/Hot Orange” and “Midgrey/White/Green Gecko” for men.

The GEL-QUANTUM 360 CM retails for RM699, and is now available at all ASICS stores and select speciality and sporting good stores.

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