Wednesday, September 07, 2016

Media Release: MPI Generali Run Launches New Logo to Fit Theme



Kuala Lumpur, 15 August 2016 – MPI Generali Run today launched its new logo to better reflect its communal focus and a pride in the local popular landmarks.

The old logo has colour blocks with adult runner silhouettes, one colour block representing each of the five years. The new logo shows runner silhouettes from a range of ages and genders reinforced by a background that features the iconic KL Tower and PETRONAS Twin Towers.

It is a refreshing take on a community run that aims at presenting the best locally infused run experience to participants from all walks of life.





The distances have been simplified to two: 10km Competitive Run for solo runners and 5km Fun Run for teams of four, three or two, though solo Runners are welcome too.

Taking place on 8 January 2017, the sixth MPI Generali Run has lined up exciting new concepts and attractions for families and friends to get healthier together, such as the Cosplay element for the 5km Fun Run. The theme is “Prince or Princess”, and the three Best Dressed “royalties” will get to win prizes.

With all the novelty, certain things remain evergreen and are kept for this new Run series such as:

- Tagline Healthy Lifestyle – Work-Life Balance

- The venue: Padang Merbok, the community’s all-time favourite running ground

- The CSR project Good Deeds, collection of pre-loved sports shoes and tee shirts for the Orang Asli Community

Registration for MPI Generali Run 2017 will start from 15 August 2016 at themarathonshop.com.my/mpigeneralirun2017 with an early bird special discount.

Please visit mpigeneralirun.com for more information.


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