Friday, September 23, 2016

Media Release: Run For Your Lives is back to Malaysia on New Year's Eve



Petaling Jaya, 23 September 2016 - Run For Your Lives, a game of flag tag set in the world of a zombie apocalypse will be making its return to Malaysia this December 31st at Taman Botani Putrajaya.

Drawing from its beginnings in the United States back in 2011, the game has attracted over 12,000 participants since its debut and has spread to other cities worldwide which include Bangkok. Singapore and Hong Kong. The premise behind the game is that a zombie apocalypse has plagued the world, caused by an unknown virus. Participants may choose to run as a 'Survivor' (human) or a Zombie. Gameplay is generally simple — the humans will have to outrun the zombies, who have the goal of 'capturing' the humans.

As with all high-risk areas, the journey to the safe zone will not be easy. Other than zombies, there will be various obstacles to be overcome on that long road to safety, and three story modes to enhance the zombie apocalypse experience. Using technology and gamification, Run For Your Lives works towards its goal of making exercise fun, helping participants encounter a new experience while reaping the joys and benefits of getting active.



"We're truly excited about bringing back Run For Your Lives to Malaysia. This unique experience promises participants a thrilling journey filled with different obstacles that will certainly get their adrenaline pumped up," said Mr.Leong Delon, Founder and Chief Executive Officer of Monkey Theory Sdn. Bhd.

Early bird registration can be done on http://secure.monkeytheory.asia/event/Run-For-Your-Lives-Malaysia from Saturday, October 1st while payment can be made via credit/debit card and online banking.

Participants will be given a choice to run as a Survivor or a Zombie, which provides them with different entitlements.

Survivor - Entitlements Wrist tag, t-shirt, and medal
Zombie - Wrist tag, t-shirt, medal, and professional makeup

Ticket Price (Early Bird) RM69.00

Run For Your Lives Malaysia is organised by Monkey Theory Sdn. Bhd., with the support from Hype Malaysia, TanTan News and Siakap Keli as the social media partners. The official partner is Sunway Lagoon, with Aery Jo Academy as the makeup professionals.

In conjunction with the event, members of the media were treated to a movie night to catch Train to Busan, depicting that crucial life-and-death moment, in keeping with the theme of Run For Your Lives.

The official hashtag for Run For Your Lives Malaysia is #RFYLMY.

More information and updates can he found on Run For Your Lives Malaysia's Facebook page at https://www.facebook.com/rfylmy/


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