Wednesday, September 28, 2016

Media Release: AXA Hearts In Action Run 2016 Draws Over 7,000 Runners And Contributes RM110,000 to WWF-MALAYSIA



The AXA Hearts In Action Run 2016 recently took place on 25 September 2016 at Persiaran Flora, Cyberjaya. This is the second consecutive year of the event, with AXA Affin General Insurance Berhad (AAGI) as the title sponsor. The run comprised of 3 categories: 12km Open; 6km Beginner; and 3km Family run. After a successful inaugural event in 2015 which attracted over 3,330 runners, this year’s event more than doubled that with a total of 7,081 registered runners.

As the No.1 global insurance brand as recognized by Interbrand, AAGI’s core focus is to protect people over the long term. As such, AAGI has always been active in Corporate Responsibility initiatives and projects that raise awareness in environmental conservation and also living a healthy lifestyle. The theme of the event: “Show Your True Colors and Run For Your Cause”, achieves both objectives, by encouraging the public to run for one of five great causes. The runners were allowed to represent each of their preferred causes with different brightly colored running T-shirts.



Participants in colourful runner t-shirt that represented their supported causes:
 Green to ‘Save Nature’, for those who support the cause of protecting our forest as a whole
 Blue to ‘Save Water’, for those who support the cause of saving our oceans and marine life
 Orange to ‘Save Animals’, for those who support the protection of wildlife and endangered species
 Yellow to ‘Save Energy’, for those who support the cause of energy conservation or use of renewable energy sources
 Pink to ‘Save the Environment’, for those who support the cause of sustainable living



There were also a range of fun and educational activities at Persiaran Flora. Official sponsors including: Ultron (Official Apparel), Brooks (Official Footwear), and other supporting partners, were there to host promotional offers, environmental exhibitions, health tests and many more engaging activities for the crowd.

The RM110,000 contribution made to WWF-Malaysia will go towards supporting their conservation work on largescale priority areas that encompass a broad range of wildlife and ecological systems.



“Here at AXA, we are always actively seeking ways to raise awareness on environmental conservation and living a healthy lifestyle. We always see prevention as the best form of protection, therefore awareness and education are important. Through events like today, we hope to raise awareness among all Malaysians that environmental conservation is everyone’s responsibility, and we should all do our part by practicing this in our daily habits. Small efforts like turning off the lights when you are not in the room, can go a long way in saving our planet. Doing this while also living a healthy lifestyle will benefit everyone in the long run,” said Emmanuel Nivet, Chief Executive Officer of AAGI.


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