Media Release: Get Faster, Better and Strionger with Standard Chartered KL Marathon Running Clinics

Kuala Lumpur, 15 June 2015 – With registrations secured and calendars cleared for the 4th of October, all focus will now be on achieving personal goals when running the race.

For runners upgrading their distances, preparation is crucial as one needs to get physically and mentally ready for the challenge, while those looking to achieve a new personal best will need to build up their physical and mental endurance as well as their muscles for the task.



To help runners prepare for the road ahead, Race Owner and Organiser, Dirigo Events will be conducting a series of running clinics at various locations in the Klang Valley.

The running clinics are serialised into 14 sessions (8 general sessions and 6 specialised sessions) organised on selected Sunday mornings across 4 months under the supervision of Mark Williams, the official coach for Standard Chartered KL Marathon. Each session is differentiated -- designed to get beginner, intermediate and advanced runners prepared for the Standard Chartered KL Marathon.

As Mark William advises all runners planning to participate in the clinics, “Whether this is your first ever race or you’re already a veteran of many Marathons, the structure and topics of these clinics have been designed to give relevant information, training tips and guidelines for every participant to get the most out of their efforts. We urge them to come along, listen, learn, and share the knowledge with their friends and family!”

Director of Dirigo Events Sdn. Bhd. and Standard Chartered KL Marathon owner and organiser, Rainer Biemans sees it as part and parcel of a great race experience, “Our role as race organisers goes beyond planning the routes and delivering the logistics. It is also our responsibility in getting runners trained properly and safely. The training journey can be challenging and long, but we will be helping runners along every step of the way. The running clinics are more than just a platform for training; they are platforms to form new friendships, discover new ideas, and find encouragement to go further. This is also in line with our title sponsor, Standard Chartered Bank’s brand values.”

Dirigo Events Sdn. Bhd. together with adidas will also be using the running clinics to spot and nurture talented potential runners. The running clinics are part of SCKLM organisers’ commitment to grow the sport as well as a platform for community building.



The schedule for the running clinics are as follows:

 Running Clinics (General)

DATE	DAY	TIME	VENUE	TOPIC
7 June	SUNDAY	6.30 AM	TAMAN BUKIT JALIL	PREPARING YOURSELF AND THE BENEFITS OF RUNNING
13 June	SATURDAY	6.30 AM	TAMAN BUKIT JALIL	STRENGTH AND CONDITIONING FOR RUNNERS
5 July	SUNDAY	6.30 AM	TAMAN BUKIT JALIL	RUNNING TECHNIQUE
12 July	SUNDAY	6.30 AM	TAMAN BUKIT JALIL	HOW TO TRAIN PROPERLY
2 Aug	SUNDAY	6.30 AM	TAMAN BUKIT JALIL	RUNNING EQUIPMENT
16 Aug	SUNDAY	6.30 AM	TAMAN BUKIT JALIL	AVOIDING INJURY  AND KNOWING YOUR INJURIES
30 Aug	SUNDAY	6.30 AM	TAMAN BOTANI PERDANA	NUTITION AND HYDRATION
13 Sep	SUNDAY	6.30 AM	TAMAN BOTANI PERDANA	SPORT PSYCHOLOGY

               

Running Clinics (Specialised)

DATE	DAY	TIME	VENUE	TOPIC
11 June	THURSDAY	6.00 pm	TAMAN BOTANI PERDANA	HILL TRAINING
25 June	THURSDAY	6.00 pm	TBC	FARTLEK TRAINING
30 July	THURSDAY	6.00 pm	TBC	INTERVAL TRAINING
20 Aug	THURSDAY	6.00 pm	TBC	CRUISE INTERVALS
27 Aug	THURSDAY	6.00 pm	TBC	ACCELERATION RUN
3 Sept	THURSDAY	6.00 pm	TBC	TEMPO RUN

The running clinics are just one part of Dirigo Events’ and Standard Chartered’s commitments to give back to the community; other initiatives include the Corporate Challenge in collaboration with Standard Chartered Bank Malaysia and the “Run For A Cause” programme.

Corporations who are interested to partake in the Standard Chartered KL Marathon are encouraged to join the Corporate Challenge, a competitive and fun platform for organisations to register and compete as a corporate team and raise money for the beneficiaries. It is not only a great way to foster camaraderie and team spirit in the office, but also acts as an initiative to encourage healthy lifestyles amongst the workforce.

Further to the initiatives, the “Run For A Cause” programme aims to raise funds and awareness for the beneficiaries in the Standard Chartered KL Marathon. This year, the four participating beneficiaries are Standard Chartered Foundation, Hospis Malaysia, National Cancer Society Malaysia and EcoKnights.

For more information and updates on SCKLM, please visit:
Facebook: http://www.facebook.com/SCKLmarathon
Twitter: www.twitter.com/SCKLmarathon
Instagram: https://instagram.com/SCKLmarathon
Website: www.kl-marathon.com

First Look: Terry Fox Run 2015 (Kuala Lumpur) T-Shirt Design - One World, One Dream, One Run

35 years ago today Terry ran an astonishing 42km from Port Hawkesbury to Antigonish, NS Canada. 35 years later Terry's example of courage, hope and determination is still inspiring us all.

Terry Fox was diagnosed with osteogenic sarcoma, bone cancer when he was 18. His right leg was amputated 15 cms above the knee.

He decided to run across Canada, from the Atlantic Ocean to the Pacific Ocean raising money that would go towards cancer research. He ran daily for 143 days before being forced to give up the run. He ran on average 40-42 kilometers a day with an artificial leg.

Find out more about Terry Fox HERE.



The Terry Fox Kuala Lumpur Run will be held on 29 November at Kepong Metropolitan Park. For more info about the T-Shirt sale, please click https://www.facebook.com/TerryFoxRunKL

To get the latest upcoming run/ walk event updates, follow our tweet HERE and LIKE us on our Facebook HERE.

Media Release: The Chicken Rice Shop Celebrates 15th Year by Giving Back with Chick-A-Thon

KUALA LUMPUR, June 2, 2015 – For the hundreds who gathered for a fun day out with family and friends, while helping to make children’s wishes come true, the first walk-cum-treasure hunt by home-grown halal family restaurant chain The Chicken Rice Shop (TCRS) was everything it set out to be.

Held amidst the lush backdrop of Lake Gardens (or Perdana Botanical Gardens), the TCRS Chick-A-Thon and carnival was organised in conjunction with the brand’s 15th anniversary.

Wong Kah Lin, CEO of TCRS Restaurants Sdn Bhd, said “The Chick-A-Thon gives us a great opportunity to bring families together as part of our anniversary celebrations which is all about giving back. With so many people with hectic lifestyles, it is important to make time for those nearest and dearest to us, so why not an event that gets you outdoors, is healthy and where you stand to win cash and more!”

A video posted by runwitme (@runwitme) on May 31, 2015 at 5:24am PDT

The day started with an aerobic session to get everyone warmed up for the 2.5km walk-cum-treasure hunt, which was flagged off by celebrity chef Dato’ Ismail Ahmad, also TCRS ambassador. Children and adults excitedly set off through the scenic Lake Gardens, trying to complete the walkathon within the shortest timeframe and win cash prizes totalling RM10,000.

As the participants searched for images of little yellow chicks that were hidden along the green trail and answered questions, the usually quiet Lake Gardens was turned into a hive of activity.

A video posted by runwitme (@runwitme) on May 31, 2015 at 5:34am PDT

Seeing the anniversary was an ideal occasion to give back to the community, the event also raised funds and awareness in support of the Children’s Wish Society (CWS), a not-for-profit organization that helps to fulfil the wishes of terminally-ill children across Malaysia.

Wong said, “We wanted to support a worthy cause and with CWS being family-oriented, it was an easy choice. They do wonderful work in bringing happiness to children with serious illness by looking for ways to make their wishes a reality. TCRS plans to match the total amount collected as entry fee-cum-donations from participants so we can make an even larger contribution to the Society and hopefully make more wishes come true.”

A video posted by runwitme (@runwitme) on May 31, 2015 at 5:41am PDT

Teoh Teik Hoong, Vice President of CWS Malaysia, said the organisation was proud to be a partner of the Chick-A-Thon. “This partnership helps raise much-needed funds for the society's efforts to fulfil wishes of children stricken with terminal illnesses across the country. Every wish fulfilled is another smile from these ailing children.”

He added that the funds raised would be channelled towards fulfilling wishes CWS Malaysia has received from children around the country. “It may be a little girl suffering from cancer who wants a soft teddy bear, a wheelchair-bound teenage boy suffering from Duchenne Muscular Dystrophy who needs an iPad to keep him entertained, or a young boy suffering from liver failure who wishes to travel somewhere with his family. On behalf of the society, we would like to thank TCRS and members of the public who have stepped forward to help us fulfil more wishes.”



The TCRS Chick-a-Thon also gave away 10 smartphones as consolation prizes, with one lucky participant walking away with a 60-inch LED TV for winning the best-dressed traditional costume contest.

In the spirit of ‘makan together’, participants at the end of the walkathon also received complimentary halal Hainanese chicken rice, one of the most popular dishes at TCRS. Wong added, “As a family restaurant, we believe in the goodness of a meal to strengthen family ties. We are grateful to have had so much loyal support from our customers over the last 15 years and we are glad to be able to show our appreciation.”



To top it off, there were a variety of booths with activities like Golf, Roller Ball, Ring Toss, Balloon Dart, Shot Target and Can Toss. Participants were also spoilt for choice when it came to food and beverages offered by event sponsors including Farm’s Best, Permanis, Wall’s and Milo. Touch n’ Go also set up a booth offering customized versions of Touch n’ Go cards using personal photos or other images, and reloading of cards.

Founded in 2008, CWS has brought smiles to children and their families nationwide by fulfilling more than 450 wishes. Whether a trip to Universal Studio Singapore or the Lost World of Tambun in Perak, an iPad or a game console, and even a ride in a Lamborghini, CWS has made it their mission to reach out to as many children as possible.



The Chick-A-Thon fun continues from May 31 – June 6, 2015, as participants will be able to enjoy a 2-piece Nyonya Pai Tee side dish for free when dining at TCRS outlets. Simply post pictures taken during the TCRS Chick-A-Thon on Facebook using the hashtag #tcrschickathon2015, and show a TCRS employee proof of the post to be entitled to the complimentary side dish. Terms and conditions apply.

To see more about the Chick-a-Thon or check out pictures from the fun-filled day, one can visit https://www.facebook.com/thechickenriceshop.

The River Jungle Marathon 2015 @ Hulu Langat

What? The River Jungle Marathon

When? 6 September 2015 (Sunday)4:30 flag off

Where? Hulu Langat, Selangor

Who? Organised by The Marathon Shop

How far? 42km only

How much? RM130 (before 31st July 2015); RM150 then after.

How to register? Click http://event.themarathonshop.com.my/the_river_jungle_marathon_2015-list.aspx

Runwitme Says: The River Jungle Marathon is a boutique 42km (Full Marathon) event in which the “no cut off time” had encouraged a lot of “full marathon virgins” to take on a full marathon distance challenge. But we think you should train for it seriously even though there is no cut off time. At least have your own personal target time, 6 hours is do-able. No point of finishing a marathon in 9 hours while you suffer under the hot sun. :)

The Salomon X-Scream 3D CityTrail Shoe Launch at KLCC Park

KLCC Park has always been a favourite place for us to run. Beautiful KL skyline. Dedicated running path. Right smack in the city.

It is a perfect place to try out the latest multitasking shoes from Salomon - X-Scream 3D CityTrail which is designed urban runs that involve both tarmac road and easy trails.

The trail was organised by World of Sports Malaysia in conjunction with the launch of the shoe. About 30 of us, bloggers and representative from the media were invited to try out the shoe in a run around the park.



Offering a dynamic and cushioned ride, the Salomon X-Scream 3D is an agile CITYTRAIL™ shoe that injects mountain spirit (which Salomon is famous far) into running in an urban landscape.

Just like the other shoes in Salomon stable, X-Scream 3D is equipped with the Quicklace™ system. Quicklace™ is a single Kevlar® string fed through friction-free eyelets. As you pull, the lace closes evenly. Lock in place with the stopper and stow Everything in the lace pocket. Fast, light, comfortable and won´t loosen while you run.Just click the video below for a demo on how quick it is to lace up your shoe.

A video posted by runwitme (@runwitme) on May 22, 2015 at 7:07pm PDT

As you can see, the lace can be tucked neatly into the pocket flap on top of the shoe tongue. So, say bye bye to flapping shoe laces that can get undone easily during your run.

Apart from Quicklace™, the shoe also features

Contagrip®
Contagrip® is a mix between density, Compound and geometry to optimize grip and durability for each surface or activity. A race proven technology.

SensiFit™
Sensifit™ cradles the foot from the midsole to the lace system, providing a stable, precise, snug fit all around the system. Moulded into the shoe, reducing weight and brings more comfort.



After a quick warm up session by Salomon Ambassador, Raymond Ng, we are off to "explore" the KLCC Park with our new shoes. Click video to play.

A video posted by runwitme (@runwitme) on May 22, 2015 at 7:14pm PDT

Off we go covering various surfaces like city pavement, rubberised jogging track, grass, stairs etc while enjoying the beautiful city-scape around the Petronas Twin Tower.



We like the breathable mesh upper that provides an adaptive fit, while the dual density midsole provides an optimal amount of underfoot cushioning.



Just like its predecessor, the Salomon X-Scream, the X-Scream 3D features multidirectional lugs on the outsole allow you to traverse over a variety of surfaces, with a thin TPU film layer in the forefoot for additional stability.



If you are looking for a minimalist trail shoe, this is not for you. The Salomon X-Scream 3D CityTrail running shoe has many features and packed with technologies to make your run more comfortable and enjoyable.



Yup! It's an all rounder shoes for the city boy and girls out there. Whether you're running over dirt and gravel or exploring the urban streets, this shoe makes an excellent companion. Check out the video.



The Salomon X-Scream 3D is available now at RM489 in a few awesome colours at Salomon Pavilion, World of Sports and World of Outdoor.



For more information about Salomon X-Scream 3D and World of Sports Malaysia, please visit
http://www.salomon.com/my and http://www.worldofsports.com.my

Media Release: MILO® Innovates and Fuels Malaysian Youth with NUTRI G™

Kuala Lumpur, 28 May 2015 – Malaysians, today, witness the evolution of MILO® with a new invention, MILO® Nutri G™ that is specially formulated to unleash sustainable energy to fuel Malaysians to go further. Malaysia is the first country in the world to introduce MILO® Nutri G™.

MILO® Nutri G™ (Nutri stands for Nutritious and G stands for Grains) is the first product globally to have a unique mix of four (4) different whole grains – brown rice, wheat, oats, and barley while maintaining its recognizable delicious chocolate malt taste. The latest R&D ensures it meets the dietary requirements of young adults who are unable to eat at regular times and left often with little choice but to settle for convenience over nutritional value.



Jasmmine Wong, Business Executive Manager of Nestlé Liquid Drinks: “MILO® Nutri G™ is not simply another repackaged MILO® drink. We believe that as the leading chocolate malt beverage in the world, we must first understand the societal shifts in what drives customers before we can deliver what they truly need. This is why we place high importance on this innovation.”

A video posted by runwitme (@runwitme) on May 28, 2015 at 1:27am PDT

According to a 2014 survey carried out among the Malaysian workforce, 67% of Malaysians prefer to have a work-life balance to a higher salary and 37% across Asia Pacific will give up a pay raise to perform more social-relevant work. However, irregular work hours, longer transit duration, fragmented mealtimes are common scenarios that young Malaysians go through daily. The pressure to accomplish daily tasks and beat the clock tends to result in unwise food consumption decisions. Not only does nutrition takes a back seat, they may feel less energized physically and emotionally to pursue their passion outside their routines.

“We believe in nourishing ambitions. We want to fuel youth to push their boundaries and be reminded that the sky is beyond the limit to get more out of life. To nourish dreams, we must nourish the body first,” Jasmmine explains. “We should not compromise on nutrition and energy requirements just because we are on the go. All four wholesome grains, vitamins, minerals are extremely beneficial for healthy living and the grain combination acts as an excellent source of energy. We can get filled up, stay active and go further every day.”

A video posted by runwitme (@runwitme) on May 28, 2015 at 2:46am PDT

The nation sees a high rate of inspiring young Malaysians who pursue their passion and dreams and balance their work life with vigor and enthusiasm, which is the reason Malaysia was chosen to be the first to introduce MILO® Nutri G™ to the world.

National swimmer Khoo Cai Lin, and winner of the Young Creative Entrepreneur Media Award, Fariz Hanapiah, business analyst, Shidah Mohd, and senior analyst, Fuad Alhabsi are some of the true testaments of individuals that embody the essence of MILO® Nutri G™. All of them pursue their passions beyond their 9-to-5 jobs. As part of the campaign, they will be sharing their champion stories and journeys of staying hungry to achieve bigger things in life.

“I follow a personal motto; possess the right values and attitude and we will see successful dreams. We are all champions within and it is important to have the mindset of never giving up and to stay true to your beliefs,” says Khoo Cai Lin.

A video posted by runwitme (@runwitme) on May 28, 2015 at 2:51am PDT

“More youth are active in recreational or sports activities so it is important that they maintain a good energy level. Adequate nutrition raises productivity levels by 20 percent, so what young adults eat affects their daily performance,” says Cher Siew Wei, Nestle Wellness Manager. “The substantial goodness in MILO® Nutri G™ will keep hunger pangs at bay.”

“We are so very proud to introduce an innovation that elevates us towards a new chapter in MILO®‘s evolution history. Today sets a new benchmark for us and more importantly, we get to deliver a 100%-Malaysia-tailored MILO® Nutri G™, best served chilled – with the goodness of wholegrain energy, taste, nutrition, to a fulfilling beverage that is just right for our tropical weather,” concludes Jasmmine.

MILO® Nutri G™ comes in 190ml ready-to-drink convenient-sized bottle and is available in all 7-Eleven stores, petrol marts, supermarkets, and hypermarkets.

Media Release: AXA Hearts in Action Run 2015: Get Your Hearts in Action and Save the Planet!

Kuala Lumpur, 26 May 2015 - AXA Affin General Insurance Berhad (AXA Affin GI) recently announced its partnership with the World Wide Fund for Nature Malaysia (WWF-Malaysia) to launch its inaugural AXA Hearts in Action Run 2015 event. Present at the signing ceremony were Emmanuel Nivet, Chief Executive Officer of AXA Affin GI and Dato’ Dr. Dionysius Sharma, Executive Director/CEO of WWF-Malaysia. Also present was Chi Chi, the official mascot of WWF-Malaysia.

AXA Affin GI as the Title Sponsor, AXA Hearts in Action Run will take place this coming 9 August 2015 at the beautifully-landscaped Setia Alam, Shah Alam.

Targeting to attract 3,000 runners of men, women and families, AXA Hearts in Action Run aims to:

• foster the understanding of the responsibility to protect the country’s natural environment
• promote a healthy lifestyle among Malaysians
• give back to our living planet

The categories of AXA Hearts in Action Run 2015:

• Open 10km (Men & Women)
• Beginner 6km (Men & Women)
• Family 3km (Family with minimum 1 adult + 1 kid (5-12) years old; maximum 4 per team)

Registration fee will range from RM30 to RM60 per runner. All proceeds collected from the registration fees of AXA Hearts in Action Run 2015 will go towards WWF-Malaysia’s conservation work on large-scale priority areas that encompass a broad range of wildlife and ecological systems.

“At AXA, Environment and Community are two of our Corporate Responsibility pillars. We are delighted to partner with WWF-Malaysia, whose ultimate goal is to achieve long-term and sustainable conservation impact in our country. In organizing this community-wide running event our aims is not only to help promote healthy lifestyles and family bonding but also to demonstrate our strong commitment and contribution towards creating a sustainable and responsible environment,” said Emmanuel.

“We hope that Malaysians will enjoy this event and see that exercise can be fun. Bring your parents, your grandparents and your children and have fun as a family. For the Family 3km category, family members are encouraged to take part in the Most Creative Costume contest and dress up according to the theme: “Let’s get your hearts in action and protect our planet!” Emmanuel added further.

"We are happy to collaborate with AXA as part of WWF-Malaysia's long-term commitment to conserve the environment. Saving our living planet is every individual’s responsibility. While WWF-Malaysia undertakes biodiversity conservation projects to build resilience of the ecosystems, we urge the public to complement by adopting a less carbon intensive lifestyle, and businesses by moving towards more sustainable business practices," said Dato’ Dr Dionysius Sharma.

AXA Hearts in Action Run 2015’s official sponsors are Revive, Chek Hup Coffee, Perskindol, Nestle Fitnesse, Salonpas, MiCare, C.S. Yeo and Soon Huat Enterprise.

Registration for AXA Hearts in Action Run 2015 is currently open. To register, go to www.myraceonline.com

For information on AXA Hearts in Action Run 2015, visit https://www.axa.com.my/2214/en/useful-links/axa-heart- in-action-run/axa-heart-in-action-run-2015 or email: axaheartsinactionrun@axa.com.my

Follow us on the AXA Affin General Insurance Berhad Facebook page for the latest updates.

Media Release: KRR Raised RM 66,000 to Food Aid Foundation through its 11th ROASTERS Chicken Run

Selangor, 25 May 2015 – More than 2,500 runners were seen running for a great cause at the 11th ROASTERS Chicken Run (RCR), organized by Kenny Rogers ROASTERS (KRR) on a meaningful Sunday morning!

Enthusiastic participants from all walks of life flooded the grounds of Sunway Lagoon as early as 6.30 am in the morning, followed by an energetic warm-up session together with the Celebrity Fitness team before they proceed with the run according to their respective categories!



“RCR has always been one of our many significant events and seeing its success to date, it is absolutely worth the effort when Malaysians are equally supportive of the cause. This year, through the amount of RM 66,000 raised from the event, we are glad to share that KRR will be reaching to a larger number of the needy ones by providing them nutritious wholesome meals as well as donating funds to various organizations through Food Aid Foundation,” commented Dato’ Francis Lee, Group Executive Director of Berjaya ROASTERS (M) Sdn Bhd.

“I’m glad to be here today to show my gratitude and support to this meaningful event. We appreciate the generosity from KRR and fellow Malaysians, who are selflessly here with us today in support of the foundation. With the contributions garnered from the event, we will certainly be able to extend our arms to a greater number of homes and provide them with more nutritious food supplies,” expressed Rick Chee, founder of Food Aid Foundation, at the charity run yesterday.



Funds from the ROASTERS Chicken Run 2015 will be contributed to Food Aid Foundation through 2,000 sets of Kenny’s Chicken Meals to approximately 20 charitable homes for both the young and old. Meanwhile, the remaining funds will be utilized to purchase ingredients and groceries to other homes which are also supported by Food Aid Foundation.

Food Aid Foundation is a non-profit organization that operates as a food bank which provides basic food to charitable homes, rehabilitation centres, feeding centres, poor families and destitutes.

To date, the ROASTERS Chicken Run has successfully raised more than RM600,000 for a variety of charitable organizations and homes such as Little Yellow Flower Foundation, Tabung Kebajikan Pesakit HUKM, Pediatric Unit HUKM (Oncology), Unit TUTUR – Aural Rehabilitation Centre for Hearing Impaired Children together with Yayasan Budi Peyayang Malaysia and House of Joy and Faith, Yayasan Sunbeams Home, Rumah Juara, Rumah Kanak-kanak Tengku Budriah, Rumah Sayangan, Malaysian National Kidney Foundation – Dialysis Treatment for the Young, Rumah Hope, Rumah Kebajikan Anbu Illam, Rumah Charis Ti-Ratana Welfare Society, and Tabung Kebajikan Pesakit PPUKM – Young Diabetic Patients.

A video posted by runwitme (@runwitme) on May 23, 2015 at 5:40pm PDT

The ROASTERS Chicken Run 2015 was made possible with the support from the co-organiser, Sunway Lagoon. Supporting partners who make this run possible also include Groupon, 100 Plus, BCard, Berjaya Hotels & Resorts, High 5, Celebrity Fitness, Unilever Food Solutions, Starbucks, Sports Toto, Salonpas and RockTape.

The ROASTERS Chicken Run is one of the many initiatives in the Kenny Rogers ROASTERS Community Chest Campaign, established in 2005 in aid of the less fortunate. For more information, call 03-2119 9888 or visit www.krr.com.my or connect to www.facebook.com/krrmalaysia.

Media Release: Standard Chartered KL Marathon 2015 Achieves Three Personal Bests

Kuala Lumpur, 25 May 2015 – The 2015 edition of Standard Chartered KL Marathon opens with a bang, breaking three records in a week. First in achieving more than 10,000 runners signing up on launch day itself; receiving over 25,000 sign-ups within 48 hours; and finally, its fastest ever registration closing -- in just 4 days.

The overwhelmingly positive response underscores the popularity of the Marathon, which allows runners to uniquely experience the city of Kuala Lumpur. It also bears testament to the fact that Malaysians are taking more than just an interest in healthy living and active lifestyles.

Rainer Biemans, Director of Dirigo Events Sdn. Bhd., Event Owner and Organiser of Standard Chartered KL Marathon, said, “It’s thrilling, humbling and encouraging all the same time. Having organised the Marathon for the last 6 years, we are proud to see its growth into what it is today. Thank you to all runners and the Standard Chartered KL Marathon family of stakeholders, sponsors, partners and supporters without whom, this would not be possible. We look forward to seeing all 35,000 runners at the start line on Race Day.”

Mahendra Gursahani, Managing Director and CEO of Standard Chartered Bank Malaysia said, “We are very pleased that so many runners are so motivated to join the Standard Chartered KL Marathon. The Marathon has grown from strength to strength, and we are glad that it has become the event that runners from Malaysia and beyond, eagerly look forward to every year. As the country’s first and oldest bank established in 1875, Standard Chartered Bank Malaysia takes pride in contributing to the community and the sponsorship of the Marathon is a great example. It is the Bank’s way of encouraging the community to get involved in sports and adopt a healthier lifestyle.”

Even with the record-breaking participation and early close of registration, individuals can still be a part of the Standard Chartered KL Marathon 2015 by:

• Signing up for the Corporate Challenge – This 10 km team category is still available for registrations.

• Supporting the ‘Run For A Cause’ runners – Pick a charity that you would like to support, and encourage our “Run For A Cause” runners who have pledged their commitment to raise funds for their chosen beneficiaries.

• Be a volunteer – More than 1,500 volunteers are needed to help on Race Day and you can be one of them. Stay tuned for volunteer registration.

• Be a supporter – Cheer and support your friends and families during their race and add to the festivity of the event!

The local running scene is a fast rising industry -- Standard Chartered KL Marathon has attracted more than 2,479 foreign nationalities from 83 countries and provides a strong sports tourism platform. Running has been growing in popularity in South-East Asia, out of more than 288 running events in the region; Malaysia has hosted 94 of them from 2015 to 2016.

Interesting facts and figures about the popularity of running in Malaysia:

• Marathon running has become a popular sporting trend in Malaysia with the growing number of running events taking place on the local running scene.

• To aspire healthy lifestyles and empowering Malaysians by helping them to achieve a work-life balance through a healthy body and mind.

• Running events are ever-evolving with runners empowering one another to practise healthy lifestyles and at the same time, contributing to positive and social growth through a number of community and health initiatives.

Witnessing three record-breaking in a week, Standard Chartered KL Marathon officially announces that public registrations are now closed. Runners should now focus on training right for the race and stay tuned to the next announcement on Standard Chartered KL Marathon’s running clinics.

For more information and updates on SCKLM, please visit:
Facebook: http://www.facebook.com/SCKLmarathon
Twitter: www.twitter.com/SCKLmarathon
Instagram: https://instagram.com/SCKLmarathon
Website: www.kl-marathon.com

Media Release: Celebrity Fitness Indoor Fitathon Returns With A Bang!

Kuala Lumpur, 25 May 2015 – Celebrity Fitness Malaysia’s Indoor Fitathlon is coming back for the second year for an even bigger and more exciting fitness challenge! This year, 20 lucky Malaysians will pair up with celebrities to compete in a series of fitness challenges to win their share of prizes worth RM30,000.

The Celebrity Fitness Indoor Fitathlon 2.0 takes place on 13th June 2015 (Saturday), 10am at GF, High Street in 1 Utama, and will give Malaysians a chance to test out their fitness abilities with 20 celebrity partners, including Peter Davis, Tony Eusoff, Mark O'Dea, Gary Yap, Jason Phang, DJ Lin, Steve Yap, Ian Ong, Phirence, Brian Chen, Cindy Chen, Winson Voon, Angeline Ooi, Jess Chong, Hana Teo, Terry Ong, Azura Zainal, Annie Wong, Linora and John Oh.

“At Celebrity Fitness, we always advocate for Malaysians to pursue a healthier lifestyle by exercising and what better way to encourage people to stay fit than to put a twist to simple workout routines by pairing them up with their favourite celebrities. Through the challenges, we can demonstrate how working out can be effective and empowering, and yet motivating and fun if done in pairs,” said Kris Malhotra, Country Group Fitness Manager of Celebrity Fitness Malaysia.



The Fitathlon is inspired by Fast Fit, one of the most popular Celebrity Fitness signature classes. Just like the name suggests, Fast Fit is a series of high intensity, high energy workouts designed to tone muscle definition, burn off fast rapidly and train the coordination of core muscles.

To sign up for the challenges, participants have to submit the most creative slogan on which celebrity they wish to pair up with and why through the application page. Selected participants will then have the chance to partner with their chosen celebrity and complete 20 stages of workouts together in 5 minute bursts.The goal of the race is to execute as many sets as possible at each station while keeping the right form and proper technique.

“The buddy teams will race through the stations simultaneously and the final winner will be determined by the combined number of repetitions completed by both partners for each activity,” explained Kris. “It is a competition against other teams, but also challenges the teamwork of the partners and the motivation of the contestants themselves.”

To sign up for the Indoor Fitathlon 2.0, complete the phrase "I choose (celebrity's name) because…" in not more than 20 words and send it to event-malaysia@celebrityfitness.com.my, along with your full name, IC number, email address and handphone number. Submissions close on 8 June 2015, 11:59pm.

“After experiencing the excitement of last year’s Indoor Fitathlon, I can’t wait to find out what new challenges lie ahead for both me and my partner,” Tony Eusoff, who participated in the 2014 Fitathlon, said.

The Celebrity Fitness Indoor Fitathlon 2.0 is proudly supported by the following partners: Adidas Malaysia, L'Oréal Professional Malaysia, Gatorade, Square Box Pictures, OtterBox, Carlo Rino, Esse Organic Skin Care and Zova Café.

Head on over to the Celebrity Fitness’ Facebook Page at http://www.facebook.com/CelebrityFitnessMalaysia to find out more about The Celebrity Fitness Indoor Fitathlon.