Wednesday, May 27, 2015

Media Release: AXA Hearts in Action Run 2015: Get Your Hearts in Action and Save the Planet!

Kuala Lumpur, 26 May 2015 - AXA Affin General Insurance Berhad (AXA Affin GI) recently announced its partnership with the World Wide Fund for Nature Malaysia (WWF-Malaysia) to launch its inaugural AXA Hearts in Action Run 2015 event. Present at the signing ceremony were Emmanuel Nivet, Chief Executive Officer of AXA Affin GI and Dato’ Dr. Dionysius Sharma, Executive Director/CEO of WWF-Malaysia. Also present was Chi Chi, the official mascot of WWF-Malaysia.

AXA Affin GI as the Title Sponsor, AXA Hearts in Action Run will take place this coming 9 August 2015 at the beautifully-landscaped Setia Alam, Shah Alam.

Targeting to attract 3,000 runners of men, women and families, AXA Hearts in Action Run aims to:
• foster the understanding of the responsibility to protect the country’s natural environment
• promote a healthy lifestyle among Malaysians
• give back to our living planet

The categories of AXA Hearts in Action Run 2015:
• Open 10km (Men & Women)
• Beginner 6km (Men & Women)
• Family 3km (Family with minimum 1 adult + 1 kid (5-12) years old; maximum 4 per team)
Registration fee will range from RM30 to RM60 per runner. All proceeds collected from the registration fees of AXA Hearts in Action Run 2015 will go towards WWF-Malaysia’s conservation work on large-scale priority areas that encompass a broad range of wildlife and ecological systems.

“At AXA, Environment and Community are two of our Corporate Responsibility pillars. We are delighted to partner with WWF-Malaysia, whose ultimate goal is to achieve long-term and sustainable conservation impact in our country. In organizing this community-wide running event our aims is not only to help promote healthy lifestyles and family bonding but also to demonstrate our strong commitment and contribution towards creating a sustainable and responsible environment,” said Emmanuel.

“We hope that Malaysians will enjoy this event and see that exercise can be fun. Bring your parents, your grandparents and your children and have fun as a family. For the Family 3km category, family members are encouraged to take part in the Most Creative Costume contest and dress up according to the theme: “Let’s get your hearts in action and protect our planet!” Emmanuel added further.

"We are happy to collaborate with AXA as part of WWF-Malaysia's long-term commitment to conserve the environment. Saving our living planet is every individual’s responsibility. While WWF-Malaysia undertakes biodiversity conservation projects to build resilience of the ecosystems, we urge the public to complement by adopting a less carbon intensive lifestyle, and businesses by moving towards more sustainable business practices," said Dato’ Dr Dionysius Sharma.

AXA Hearts in Action Run 2015’s official sponsors are Revive, Chek Hup Coffee, Perskindol, Nestle Fitnesse, Salonpas, MiCare, C.S. Yeo and Soon Huat Enterprise.

Registration for AXA Hearts in Action Run 2015 is currently open. To register, go to

For information on AXA Hearts in Action Run 2015, visit in-action-run/axa-heart-in-action-run-2015 or email:

Follow us on the AXA Affin General Insurance Berhad Facebook page for the latest updates.

No comments: