Wednesday, August 29, 2012

Celebrunner: Khairul Fahmi Che Mat aka Apexs @ Puma evoSPEED Launch

It's been a while since we posted anything on Celebrunner! So, we will post something fun and cute! LOL! Check out the running pose of the celebrated national goalkeeper Khairul Fahmi Che Mat or fondly known as Apexs - the "rockstar" of the Malaysia football world!

We caught Apexs, Malaysia’s number one goalkeeper, at the launch of PUMA’s evoSPEED range at the PUMA HQ recently.

Baddrol Bakthiar, Kedah FA Captain (in green) also joins Khairul Fahmi Che Mat, Kelantan and National Team Goal Keeper as Friends of PUMA.

In the middle is Ms. Sheryl Wong, Puma Malaysia General Manager.

No, silly. Those are just mock-ups…LOL!

Now ‘Everyone Can Bolt’....

Friends of PUMA having fun playing foosball and other games at the launch of evoSPEED.

Yes...they even served PUMA cupcakes. Shhh...Don't tell anyone. I had three!

Designed under the criteria of “light, flex, and fit”, all evoSPEED footwear features lightweight materials, increased flexibility and an optimized fit that enables a greater freedom of movement without compromising support, to enhance speed.

evoSPEED is a groundbreaking performance collection that for the first time in the PUMA’s history, features product offerings for all PUMA categories.

Running - BOLT evoSPEED Runner (RM 369)

Inspired by the competitive performance spikes that Usain Bolt will be wearing during the 2012 Diamond League and at the Olympic Games in London, the BOLT evoSPEED Runner is a light, breathable and flexible trainer built to enhance speed. Through evoFOAM, a lightweight midsole cushioning, this trainer offers a fast, responsive and smooth ride. The BOLT evoSPEED Runner upper also has a modern and fresh aesthetic, to bring a strong lifestyle appeal to the track.

Football - evoSPEED 1 FG (RM529)

Part of this cross category collection is the evoSPEED 1 FG, worn by PUMA’s top football players including Sergio Aguero, RadamelFalcao and Mario Gomez. The next generation in PUMA’s Speed silo, the evoSPEED 1 FG is one of the lightest boots in the market and is designed to help players achieve top speed. The upper features a soft and ultrathin microfiber material whilst stability is provided by the internal EverFit cage.

The anatomically engineered lightweight one-piece outsole provides stability and support, utilising high-tech materials to minimize weight and to maximize its flexibility and reactivity. The evoSPEED 1 FG features an external heel counter which secures an excellent heel fit and the new PUMA evoAptoLast which provides an industry leading fit.

Golf - FAAS TracevoSPEED

For the golf category, speed is represented with the FAAS TracevoSPEED. The latest PUMA Golf shoe was worn by COBRA PUMA GOLF superstar Rickie Fowler at the U.S. Open and other 2012 golf tournaments. As with the other evoSPEED collection styles, the FAAS TracevoSPEED provides maximum flexibility to enhance a 360° movement as well as very lightweight materials.

These light and highly functional materials deliver unmatched protection through extremely durable waterproofing, taped seams and high breathability to shield the athlete from external forces. The outsole combines directionally molded S2Quill spikes with replaceable S2Quill spikes for ultimate grip on the course. The spikes are situated within a stepped outer frame with additional traction elements to provide a stable, supportive platform. The FAAS TracevoSPEED further provides improved balance, feel and lateral stability.

Indoor – evoSPEED Star (RM199)

An additional part of the evoSPEED collection is the evoSPEEDSpeedstarthat will be worn by many international handball and futsal players. Matching the general evoSPEED criteria, the shoe features very light weight materials, a super flexible outsole and the EverFit cage that offers a perfect fit and support. A mesh tongue further adds breathability whilst the removable perforated sockliners provide additional comfort.

Check out the fun ROTFLOL video below featuring Apexs and other Friends of Puma, radio DJ Phat Fabes, singer James Baum, actor Zain Saidin, Drum n Bass DJ Anowl, One FM radio DJ Nicholas Ong and many others.

p/s. Apexs does a lotta running in the video. :)

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