So what do you think of the vest design? You loike?
ASICS Malaysia, was today unveiled as the new official apparel sponsor of the Allianz Penang Bridge International Marathon 2012; marking it’s inaugural partnership with the marathon to be held in November this year.
ASICS was established based on the principle of ‘a sound mind in a sound body’, which is the translation of the famous Latin phrase Anima Sana In Corpore Sano, or ASICS. The brand sponsors some 52 marathons around the world, including the New York City Marathon, Paris Marathon, Tokyo Marathon, Standard Chartered Marathon Singapore and many more.
Through the sponsorship, ASICS aims to reach out to more serious runners in Malaysia and grow their market share in the region and beyond.
“Sponsoring the Allianz Penang Bridge International Marathon 2012 will further elevate ASICS’ position as a leading sports apparel label in Malaysia. We find APBIM a regional and internationally renowned marathon for serious runners that resonate our creed and image. We would like to bring the ASICS running experience to marathon participants and look forward to expanding our footprint in Malaysia especially amongst serious runners through this strategic partnership,” said Ms. Kris Lee, Assistant Brand Manager of Giga Sports Sdn Bhd, official distributor of ASICS’ in Malaysia.
The sponsorship will see ASICS provide participants with sporting apparel fit for Malaysia’s humid weather. The total sponsorship includes 25,000 running vests; 3000 pcs finisher tee and 25% discount vouchers, which will be included in participant goodie bags totaling in RM2.5 million.
Held every year since 1984, the Penang Marathon is a sporting event catered to serious runners as well as amateur ones coming from near and afar.
YB Danny Law, Chairman of the Penang Bridge International Marathon Committee who was present said, “ASICS and the APBIM share a number of important philosophies about high performance, growth and success. This common ground is the making of an exciting partnership. We are delighted to be announcing this inaugural partnership with ASICS, a company globally renowned as being synonymous with high performance and innovation. No other brand can lay claim to the fact that the majority of marathon runners worldwide wear Asics apparel, especially their shoes.”
In conjunction with ASICS’ sponsorship debut, a series of running clinics will be held leading up to the APBIM; “To celebrate our inaugural apparel sponsorship debut we will be organizing running clinics throughout peninsular Malaysia beginning 29th July 2012 till the 14th of October to allow fellow runners prepare themselves to be physically and mentally fit for the marathon. We also want to show participants the great benefit of running and promote the love for running through these clinics,” said Lee.
Align with the clinics, ASIC will be conducting Gait Analysis’s, commonly used in sports biomechanics to help athletes run more efficiently, at their concept store in luxury shopping centre, Pavilion Kuala Lumpur during this period.
Running Clinic Schedule:
29 JULY 2012 7.30AM – 10.30AM Penang Botanical Garden, Penang
26 AUG 2012 7.30AM – 10.30AM Taman Bukit Jalil, Kuala Lumpur
9 SEPT 2012 7.30AM – 10.30AM Taman Rekreasi Tasik Y, Batu Pahat,Johor
7 OCT 2012 7.30AM – 10.30AM Polo Ground, Ipoh Perak
14 OCT 2012 7.30AM – 10.30AM Taman Kelana Jaya, Petaling Jaya
Source: Press Release issued on behalf of GIGA SPORTS SDN BHD